Corporate ezine

Feb 2011 - Achievers

2011-03-01T23:22:00.001+05:30

Feb 2011 issue of ezine is the 'Diamond Jubilee' edition. That is the 60th edition. This ezine PreSense completes five years successfully with this edition. This edition is dedicated to our readers.

In this edition, we have focussed on the theme 'Achievers'. We are carrying exclusive interviews with Dr Subramanian Swamy, President of Janata Party on the topic 'Perseverance'.

We also carry an exclusive interview with Mr M Narendra, Chairman and Managing Director of Indian Overseas Bank. He has given useful tips for career growth and success.

We have also shared some of the interesting and inspiring anecdotes from the speech of Mr Gopalakrishna Gandhi, Former Governor of West Bengal.

This ezine may be downloaded form the following link (300 k in pdf):

http://www.prpoint.com/ezine/presense0211.pdf

Preview of our ezine:

Jan 2011 - Email Communication tips

2011-02-02T14:24:00.000+05:30

Jan 2011 issue of ezine PreSense deals with the various aspects of EMail communication, viz. origin of email, challenges, irritants, interesting facts about email messages, managing spam messages, email etiquette, and many more. We also conducted an online snap survey during the first week of Jan 2011 and the results are also published in this edition. Some of the readers, raised some questions on email comunication. We have published the response from experts.

The ezine may be downloaded form the following link: (395 k in pdf)

http://www.prpoint.com/ezine/presense0111.pdf

Please review the video review of this edition.

Preview of the ezine.

Dec 2010 - Post 1990: whether youth have gained or lost?

2011-01-01T15:10:00.000+05:30

After 1990 liberalisation, India has shown enormous growth in the economic front. Many youngsters earn lot of money, compared to the youth of earlier generation. At the same time, discussions are going on every where that youth have lost more than what they have gained. Since this involves the future of our country, we conducted an online snap survey in the first week of December 2010 to get the views of our readers.

According to the survey, more than 70 percent of the respondents feel that Indian youth have gained more in economic front, educational opportunities and technology. At the same time, more than 70 percent of the respondents feel that they have also lost heavily in health, family relationship, maintenance of culture. They also feel that human values are not given importance.

With this background, we formed a panel with 8 members representing various states and age group to debate on this important issue. They conducted an e-debate among themselves and discussed various dimensions of this issue through email.

In this edition of ezine, we have dealt with this theme comprehensively and also explored some solutions to reduce the negative impact of post 1990 scenario.

This edition may be downloaded from the following link

http://www.prpoint.com/ezine/presense1210.pdf

Please listen to the introduction given by Ms Shaifali Veda, Guest Editor of this ezine.

Please see the preview of the ezine

Open publication - Free publishing - More youth

November 2010 - Presentation Skills

2010-12-02T14:07:00.004+05:30

Due to the lack of focus given in the educational institutions for language and business communication, presently, many of the working professionals show poor communication skills.Presently, even the technical people are required to communicate effectively with their clients.

In the online survey conducted by us for this edition of ezine, we found that many young professionals do not possess adequate presentations skills. Stage fright, poor organizing ability, lack of clarity, lack of fluency pose them great challenges.

In this edition, we have attempted to bring out some of the easy steps to develop presentation skills. We have also brought out some of the expert views and tips to improve the skills.

Presentation skills cannot be acquired by reading books. Those who want to develop the presentation skills need to practice continuously. They should grab every given opportunity and try to improve their skills. We are confident that this edition will help the young aspirants, to improve their presentation skills.

The ezine may be downloaded from the following link in pdf format (600 k)

http://www.prpoint.com/ezine/presense1110.pdf

Presentation Skills

View more documents from Prime Point Foundation, Chennai.

October 2010 - Public Affairs (PA)

2010-11-01T18:45:00.000+05:30

"Public Affairs", popularly known as 'PA', is one of the reputed professions in the developed nations like US and Europe. Though, there are controversies about 'unethical lobbying' even in those countries, they have in-built systems to check the professional conduct.

Public Affairs is emerging as a sub-sect of Public Relations Agencies in India, in the recent past. Definitely, it is going to have a big market in India. Many PR Agencies have declared in their websites that they offer PA to their clients. Meanwhile, in the past months, one of the CEOs of a well known PR Agency was debated for the alleged involvement of 2G Spectrum Scam. Even two days back, Indian Supreme Court has come out heavily on the Government for not taking actions.

With this background, PA is being perceived negatively in India.

We were able to get views from International experts and other Indian experts. While compiling the ezine, we found that 'non-transparency' is the main factor of such negative perception about the profession. When few of the PA practitioners resort to 'lobbying' with un-ethical practices and bribery, the genuine professionals also get a bad name.

We have brought out views from eminent professionals across the globe. We are confident that you will enjoy reading this issue of ezine.

The ezine may also downloaded from

http://www.prpoint.com/ezine/presense1010.pdf

Please see the preview

Sep 2010 - Miscommunication

2010-10-01T20:24:00.000+05:30

Sep 2010 issue of ezine PreSense deals with the concept of Miscommunication. In the communication process between the sender and the receiver (oral, written and body language), the receiver may not perceive the message, in the same manner the sender had thought of. Such miscommunication happens due to various factors.

In this edition, we have explained the many factors contributing to such miscommunication along with some examples. We have also given the tips to avoid such miscommunication.

This issue is guest edited by the students of Business Communication Course of Bharatiya Vidya Bhavan, Chennai as part of their project. Please also watch the podcast produced by them sharing their interesting personal experiences of miscommunication.

The ezine in pdf format (690 k) may be downloaded from the following link

http://www.prpoint.com/ezine/presense0910.pdf

Please watch the podcast produced by the guest editors.

Preview of the ezine

August 2010 - Online Advertising

2010-08-31T12:48:00.001+05:30

August 2010 edition of ezine deals with the various concepts and fundamental information about 'Online Advertising'.

Online Advertising has come to stay in the marketing and branding strategies. Presently, the global internet penetration is around 30% and it is growing at fast rate. With the emergence of internet technology, the concept of advertising is undergoing a tremendous change.

A recent study shows that online advertisement, which was around 6% over the total global ad-spend in 2006 has now become 12% in 2010 and is growing at fast rate. Another study reveals that in UK alone, the online advertisement constitutes around 25% of the total ad-spend.

When we conducted an online survey in August 10 for this purpose, we realised the lack of knowledge about the online advertisement in developing countries. Hence, we decided to publish this ezine with more of fundamentals, to create a taste in this new area of marketing tool.

Ms Divya Sesha, who is presently working in an online advertising firm at London has taken lot of efforts in putting together the concept in a simple language, to enable every one to understand the concept.

The ezine may be downloaded from the following link. (488 k in pdf)

http://www.prpoint.com/ezine/presense0810.pdf

Please see the introduction by Divya Sesha, Guest Editor.

The preview of the ezine

July 2010 - Right to Education Act

2010-08-01T21:26:00.001+05:30

July 2010 issue of ezine deals with 'Right to Education Act'

Though the constitution provided ‘right to education’ under Article 45, it has taken nearly 60 years for the various successive Governments to enact a law. For the first time in Indian history, a law was brought into force by the Prime Minister addressing the Nation. Though debates are going on about the various challenges in implementation, it is a right step towards building the nation. Though the scheme may face lot of teething problems for another four or five years, the real fruits of the scheme will start emerging after nearly 10 years. Earlier, many were skeptical about RTI Act, when it was launched. Presently, RTI Act has started giving good benefits.

The issues like 25% reservation in private schools, creating awareness among the poor parents who send their children for work, identification of eligible children may pose challenge during the initial period. If the general public, NGOs and the Government officials show some commitment, this historic law can position India at the top of the world.

The ezine may be downloaded from the following link (550 k in pdf)

http://www.prpoint.com/ezine/presense0710.pdf

June 2010 - Financial (il)literacy

2010-07-01T13:35:00.003+05:30

June 2010 issue of ezine deals with 'Financial (il)literacy'.

With the booming economy, present day youngsters are exposed to more money, than their earlier generation possessed in the corresponding age. With the new marketing techniques, blowing advertisements, youngsters are attracted towards more of unplanned wasteful expenditure. When we decided to focus on the theme ‘Financial literacy’, we conducted an online survey to understand the mood of the readers.

There was a general feeling cutting across the age group, gender and location that the present day youth needed more awareness about financial management. We had also received many real case studies of youngsters possessing more than a dozen credit cards and falling into debt trap. In spite of this, we felt happy that many youngsters were keeping financial discipline, but lacked awareness about savings and investments. In this issue, we have attempted to bring out the realistic situation and suggestions for not falling into debt trap.

The ezine may be downloaded in pdf format (424 k) from the following link:

http://www.prpoint.com/ezine/presense0610.pdf

May 2010 - Census 2011

2010-05-31T18:18:00.001+05:30

May 2010 issue of ezine deals with Census 2011. Presently, Census operation has started in United States and in India. Indian Census 2011 is the second largest 'head count' in the world. As part of Census 2011, Indian Government is creating a 'National Population Register' (NPR), which will be the largest database of citizens in the world.

In this edition, we have brought out an exclusive interview with Mr P K Banerjee, Deputy Registrar General (Census), Government of India on the various exciting and interesting aspects of Census 2011.

Indian Census 2011 is being done in two phases till March 2011. After the completion of second phase, they will be taking photographs and finger prints of every citizen.

The ezine may be downloaded from

http://www.prpoint.com/ezine/presense0510.pdf (pdf 550 k)

April 2010 - UnSung Heroes

2010-05-03T22:20:00.000+05:30

April 2010 issue is the 50th edition of ezine. This issue was launched on 1st May 2010 at Chennai by Mr T S Krishnamurthy and Mr N Gopalaswamy, both former Chief Election Commissioners of India. In this edition, we have brought out an exclusive interview with former President of India Dr A P J Abdul Kalam. Also, this ezines features two top performing MPs, 5 UnSung Heroes and 3 National pride organisations.

The ezine may be downloaded from the following link (pdf 450 k)

http://www.prpoint.com/ezine/presense0410.pdf

Preview of the ezine

Watch the glimpse of the function held on 1st May 2010 (7 minutes)

Journey of PRince (cartoon character) - July 08 to April 10

2010-04-16T15:42:00.002+05:30

When the ezine was celebrating the Second Anniversary in Feb 08, Mr T S Krishnamoorthy (Former Chief Election Commissioner of India) suggested to include cartoon section in the ezine. Within few weeks, we had the opportunity of listening to Dr Abdul Kalam, who appealed to all media to use more of cartoons, to bring cheers on the face of readers.

The Editorial Team decided to introduce cartoons every month and circulated the information. We wanted to create an unique 'cartoon character' like 'common man' of R K Lakshman. . Based on the suggestions of one of our members, we named the cartoon character as 'PRince'.

Mr Triambak Sharma, Editor, Cartoon Watch (photo) and one of the well known cartoonists of India created the character PRince. PRince was launched by Dr Abdul Kalam himself in July 2008 with his autograph. From that day, PRince also joined our team and started his journey. Every month, we carry one cartoon of PRince drawn by Mr Triambak Sharama.

Please enjoy the PRince cartoons published by us from July 08 to April 10 in the ezine.
You can watch in YouTube

You can watch through slide show:

March 2010 - Employee Retention

2010-03-30T16:47:00.001+05:30

'Employee attrition’ and ‘employee retention’ are the most used buzz word in corporate sector nowadays. The so-called recession helped companies to retain the employees by default, as there was a virtual freeze on the recruitment last year. Now that the economy is looking up, there is a sudden tendency of increasing attrition even among big companies.

For this issue, we conducted a snap online survey to study the mindset of various employees. ‘Immediate boss’ is one of the factors of employees leaving the companies. As one management guru said, employees do not leave the companies, but they leave only the managers.

In this issue, we have analysed various factors leading to attrition and also the consequences of employees jumping jobs often. In our study, we found that across the board, the employees and managers lack good soft skills and leadership skills. It is time that the Managements took it seriously and take steps to impart soft skills among the employees.

The ezine may be downloaded from the following link: pdf 485 k

http://www.prpoint.com/ezine/presense0310.pdf

Preview of the ezine

Feb 2010 - Business Communication

2010-03-03T20:50:00.001+05:30

A tremendous change is sweeping the communication world in the past one decade. Earlier, the technical professionals never used to be part of communication strategies. . Now, even the technical persons are required to learn ‘Business communication’ for their own survival. A day has come, where without the fundamental skills in business communication, no business can thrive.

Business communication is never part of any curriculum in the educational institutions. While the students get exposed to their domain knowledge, they are not imparted the communication skills at that level. In view of this, nearly 90 percent of the students are facing employment problems.

With this in mind, we have made this issue exclusive on Business Communication. This issue is only to create awareness and importance of Business Communication.

The ezine may be downloaded from the following link:

http://www.prpoint.com/ezine/presense0210.pdf (450 k in pdf format)

Preview of the ezine:

Jan 10 - Education Loan Schemes by Banks in India

2010-01-30T21:38:00.000+05:30

Jan 2010 issue of ezine PR-e-Sense deals with the Education Loan Schemes offered by Banks in India. Reserve Bank of India and Indian Banks' Association have evolved friendly Education Loan Schemes to be adopted by the Banks. In an online survey conducted by the ezine, we found that many of the deserving and poor students do not get adequate support from the Banks. The lack of awareness about the education loan schemes among the students and parents, is exploited by many bank managers.

If India is to become a developed nation by 2020, more number of youth should go for higher education. Keeping this in mindly only, the Government of India has evolved friendly schemes, to benefit the poor people.

In this issue, we are carrying an exclusive interviews with Dr K C Chakrabarty, Deputy Goivernor, Reserve Bank of India, Mr K Unnikrishnan, Deputy Chief Executive of Indian Banks' Association. and Mr T K Rangarajan, Member of Parliament. Mr Rangarajan has assured to take up the issue in Parliament in the Budget Session 2010.

The ezine may be downloaded from the following link (pdf file 560 k)

http://www.prpoint.com/ezine/presense0110.pdf

Indian Banks' Association has evolved a Model Scheme which has been adopted by all the Banks. The Model Scheme can be downloaded from the following link (pdf 120k).

http://www.prpoint.com/ezine/eduloan-IBA.pdf

Podcast interview with Dr K C Chakrabarty, Deputy Governor of Reserve Bank of India

http://www.poduniversal.com/2010/01/education-loan-scheme-from-indian-banks.html

Podcast interview with Mr T K Rangarajan, Member of Parliament

http://www.poduniversal.com/2010/01/poduniversal-edition-97-in-our-earlier.html

Preview of the ezine

Dec 09 - Facebook - A simple guide for newbies

2010-01-03T13:24:00.006+05:30

Dec 2009 issue of the ezine deals with the most popular social media Facebook. Presently, Facebook enjoys the status of the second largest visited site in the world, next to Google. Facebook has more than 350 million members with nearly 130 million unique visitors per day. Besides being a networking site, Facebook can also be used as Branding tool. This issue is Guest Edited by Shvetha Sridhar, presently residing at USA. In this issue, she has extensively covered the various aspects of Facebook, including the negative aspects.

This ezine may be downloaded from

http://www.prpoint.com/ezine/presense1209.pdf

Watch the Video introduction by Shvetha Sridhar on this issue

Preview of the ezine:

Nov 09 - Making of a Journalist

2009-12-01T17:41:00.004+05:30

Nov 2009 issue of our ezine deals with 'Making of a Journalist'. This issue is Guest Edited by Ms Megha Gupta, a young journalist from Mumbai. We conducted an online snap survey to understand the perception of students and journalists. In this issue, we are dealing with those challenges faced by the Media Industry.

Whether the media education provided by the colleges are relevant for the industry, whether media houses provide adequate training to the freshers, what are the aspirations and attitudes of young professionals joining the industry are being discussed in detail.

The ezine may be downloaded from the following link (pdf format 370k)

http://www.primepointfoundation.org/presense/presense1109.pdf

Please watch the intro by Ms Megha Gupta about this ezine

Please listen to the audio podcast on this issue. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and save the target/link to your desktop in mp3 format and listen.

Thumbnail view of the ezine

The podcast may be listened form the following links also:

Podbazaar

Odeo

Oct 09 - Digital Buzz - Tips and tricks

2009-11-03T20:20:00.003+05:30

October 2009 issue of ezine deals with 'Digital Buzz'. This issue deals with the concept of digital buzz, creating buzz, buzz monitoring, social media marketing tools, social media measurement, etc. This issue is Guest Edited by Ms Rekha, a media marketing professional at Hyderabad (India).

This issue can be downloaded from the following link (pdf file in 350k)

http://www.primepointfoundation.org/presense/presense1009.pdf

Please watch the intro by Ms Rekha, Guest Editor in this short video (1 m 45s)

A quick glance of the ezine:

Sep 09 -How to prepare for public issue (IPO)

2009-10-05T15:08:00.004+05:30

Sep 2009 issue of ezine deals with the preparation for Initial Public Offerings (IPO). Presently, many companies want to raise capital through public issue. But they do not have sufficient idea as to how to prepare for their IPOs. This ezine has been prepared to serve as a quick guide for IPO preparation.

This issue is Guest Edited by Mr Madan Bahal, Founder of Adfactors Group, one of the largest independent communication groups in India.

Prof. Bala Balachandran, a well known Management Guru also shared his views and described seven steps for IPO preparation.

Mr Prithvi Haldea, a veteran who is closely associated with BSE, NSE, SEBI representing investors, has also shared his views as to how investors have to look at the IPOs.

The ezine may be downloaded from the following link:

http://www.primepointfoundation.org/presense/presense0909.pdf

Please listen to the interview of Prof. Bala by clicking 'play' button in the flash player below. (9 minutes). The audio streaming will be smooth in broadband connections. If you find any difficulty, you may right click this link and save the link/target as mp3 file, in your desktop and play through any mp3 player.

This podcast may also be listened from the following links

Podbazaar

Blip TV

August 2009 - How to use Twitter - A simple guide for newbies

2009-09-01T18:41:00.005+05:30

August 2009 issue of Corporate ezine PR-e-Sense deals with Twitter. In this issue, we have included the basis of Twitter and how this can be used in governance, marketing, HR, job search, sales, etc. Please download the ezine in pdf format (645 k) from the following link:

http://www.primepointfoundation.org/presense/presense0809.pdf

Please also listen to the podcast interview of Mr Deep Sherchan, a social media evangelist on Twitter and its usage. You may right click this link and save the target/link to your dektop in mp3 format. You may also click 'play' button in the flash player below and listen to the interview.

July 2009 - Magic of Perception

2009-08-03T14:08:00.003+05:30

What is perception? How perception is formed? What is the relation between perception and brand image or reputation? - These are all the questions that come up in the minds of many of the Corporate CEOs and professionals. July 2009 issue of ezine PR-e-Sense deals with the 'Magic of percpeiton' and answers many such questions.

In this issue, we carry an exclusive interview from Mr Richard Gaunt, CEO, Benchpoint, London on the various apsects of perception. We have also discussed about 'Image Audit', a tool to measure the hidden perception of the stake holders, for management decisions.

Recently, US based Continental Airlines, frisked the former Indian President and most respected leader Dr A P J Abdul Kalam by asking him to remove his coat, belt, contents in his coat pockets, shoes and socks in public for security check, knowing fully well that they were violating the Indian protocal guidelines in Indian soil. This issue had created anger against the Airlines and also against US amongst the Indians acorss the globe. We conducted a snap survey online to study the perception changes of the people. This issue carries the case study of this issue.

The ezine may be downloaded form the following link ( 450 k in pdf)

http://www.primepointfoundation.org/presense/presense0709.pdf

Open publication

June 2009 - Sound of Silence

2009-07-02T12:34:00.005+05:30

Generally people think that oral and written format of communications only transmit messges. But many people are not aware that 'silence' is also a great communication and management tool. Traditionally, ancient Indian scriptures talk more about the importance of 'silence'. Even in the recent days, Mr P V Narasimha Rao, Prime Minister of India is known for his 'Governance through silence'.

June 2009 issue of PR-e-Sense deals with the importance of silence and its impact on the individuals and in goverance. In this issue many eminent people like Mr N Vittal (Former Central Vigilance Commissioner of India), Mr S Narendra (Former Information Advisor to Prime Minister), Mr D V Sridhar (an eminent Yoga expert) have shared their views and experiences.

We have also explained some simple steps, how we can practise 'silence' in our day to life to improve our 'inner strength'. The issue may be downloaded form the following link (320 k)

http://www.primepointfoundation.org/presense/presense0609.pdf

Open publication

Mr N Vittal has explained elaborately on the importance of silence. Plese listen to his interview by clicking 'play' button in the flash player below. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and download the mp3 file of the audio. (12 m 39 s)

This podcast interview may also be listened from the following link:

http://www.podbazaar.com/permalink/144115188075857430

http://blip.tv/file/2284005

http://www.odeo.com/episodes/24734780-Sound-of-Silence-Importance-of-silence-both-in-our-official-and-personal-life

May 2009 - Information overload

2009-05-31T22:11:00.003+05:30

With the increase in technology, social media, mass media, the society is largely suffering from 'Information overload'. Even an ordinary event gets blasted through social media and mainline media. How does it affect the stakeholders?

Many Mergers and Joint ventures are over-hyped, creating more expectations from the stakeholders. The stakeholders get disappointed when the outcome is not according to the expectations, raised due to 'Information overload'.

Even a recent 'car launch' got a huge hype through social media and mass media. Probably, this scared away the prospective buyers and the registration did not match with the estimate of the company.

Is there any way, we can handle the Information overload? Is the 'Information overload' specific to certain cases or is it common amongst the corporates?

May 2009 issue of PR-e-Sense deals with the Information overload. This issue is guest edited by Prof. Martin Eppler, an eminent professor from Switzerland. He has also co-authored the Research initiated by International Association of Business Communicators (IABC).

The ezine may be downloaded from the following link (327 k in pdf format)
http://www.primepointfoundation.org/presense/presense0509.pdf

We have also interviewed Mr Madan Bahal, Mg. Director, Adfactors Public Relations as part of the lead story. Please listen to his podcast interview by clicking 'play' in the flash player. (This streaming of this audio will be smooth in broad band connections. If the streaming of audio is not smooth, you may right click this link and save the link (target) in your desktop as mp3 format and then listen). - 8 minutes

This podcast may also be listened from the following link
http://www.podbazaar.com/permalink/144115188075857424

April 09 - Computer vulnerability and Information Security

2009-05-01T22:23:00.004+05:30

Presently, Technology has grown enormously. All of us use desktop computers, laptop in different operating systems like Windows, linux, etc. All of us spend more time on internet. Every day, new virus gets circulated and all the computers in our office and at home are not safe. Without your knowledge, the data can be stolen from your system. Even the firewalls cannot prevent this. There may be some hole in your system, through which, the data can go out.

The online financial transactions also nowadays pose greater risk. Vulnerabilities in the Banking sites have enabled the hackers to spread their worm to the online users. Many users get cheated through fake emails asking for id and passwords.
More we use the Technology, more we will be exposing ourselves to a greater risk. A new terminology like 'Cyber terrorism' has also come into usage. In spite of all the various threats, sadly, there is less awareness amongst the Corporates and the users about the security of their own transactions. While, we cannot stop the growth of the technology and our usage, we need to guard ourselves from the bad effects of technology.

In the interest of the general public, this issue will deal with the fundamentals of computer vulnerabilities and how to protect ourselves from this 'greatest' risk. We want to create an awareness. We are fortunate to have Mr M L Srinivasan, Founder and CEO, ChennaiNet, a well known Security Expert to Guest Edit this issue.

The ezine may be downloaded from the following link (332 k in pdf format)
http://www.primepointfoundation.org/presense/presense0409.pdf

March 09: Celebrate Democracy - Vote India

2009-04-02T10:05:00.004+05:30

India is in the process of electing her 15th Lok Sabha. More than 700 million eligible voters will be electing 543 Parliament Members in a few days. Indian Election Commission has already set the process.

All along, the youngsters and educated middle class have not shown much involvement in the election process. Nearly 60 percent of the educated middle class never went to polling booths. They used to give excuses like criminalisation and corruption in politics. for their attitude. There is also another view that due to non participation by educated middle class, the political parties are taking advantage and that leads to the deterioration of quality in politics.

Whatever be the reasons, today, India is the largest democratic country in the world. Democracy is the only better form of governance, when compared to other models like autocracy or dictatorship. Democracy has also flaws. The advantage is that people can correct the flaws, if they want.

Now, there is a large scale awareness has come amongst the educated middle class, particularly amongst the youth about politics. Media also has started analysing and reviewing the performance of the Members of Parliament in 14th Lok Sabha. They started analysing their attendance, participation in debates, raising of issues and questions, etc. This has also created an awareness amongst the Members of Parliament that they are being watched.

In this context, the March 09 issue of PR-e-Sense deals with the theme 'Celebrate Democracy -Vote India'. The purpose of this issue is to provide some basic awareness to the youth about the Indian Parliament and its role in National development.

This issue has many unique features. Mr S K Kharventhan, Member of Parliament and the top-most performer in the 14th Lok Sabha has honoured us by Guest Editing this issue. We also have an exclusive interviews from Former Indian President Dr A P J Abdul Kalam, Former Chief Election Commissioner of India Mr T S Krishnamurthy and Well known Parliamentarian Mr Era Chezhian. ( Dr Kalam's interview is given below)

The ezine may be downloaded from the following link (530 k in pdf format)
http://www.primepointfoundation.org/presense/presense0309.pdf

Visual Podcast of Dr Abdul Kalam

Please listen to his interview by clicking 'play' button. (The streaming of audio and visuals will be smooth in broad band connections. If the streaming is not smooth, please download the file in wmv format and play through your windows media player) - 7 m 50 s

Audio Podcast

You may listen to the audio of Dr Abdul Kalam by clicking the 'play' button of the flash player. (If the streaming is not smooth, you may download the file in mp3 format and play in your mp3 player)

The podcasts may also be listened at
http://blip.tv/file/1916767/
http://podbazaar.com/permalink/144115188075857379

Feb 09 - Science and Technology Communication

2009-03-08T13:15:00.005+05:30

With the technology growth, presently, Science and Technology communication is emerging as the wanted skill amongst corporates and Media. National Council for Science and Technology Communication (NCSTC), under the Department of Science and Technology of Government of India has been promoting S&T Communication effectively for the past few years. They are supporting S&T Communication courses at different Institutions.

February 2009 issue of ezine focusses on"Science and Technology Communication". This issue was Guest Edited by the M.Sc. students of Science and Technology Communication course of Anna University, Chennai (Shabhana Sultana, Sampath Kumar and Usha Rani). We have also taken an exclusive interview with Prof. Anuj Sinha, Head of NCSTC, Delhi.

This ezine may be downloaded from the following link
http://www.primepointfoundation.org/presense/presense0209.pdf

Please also download the supplement to this ezine edition to know more about the Science and Technology communication courses around the world from the following link.
http://www.primepointfoundation.org/presense/presense0209a.pdf

Please listen to the podcast interview of Prof. Anuj Sinha by clicking to 'play' button. The streaming of audio will be smooth in broadband connections. If the streaming is not smooth, you may download the audio in mp3 format and play through any mp3 player.

The audio may also be listened at
http://www.podbazaar.com/permalink/144115188075857364

Right Click this link to download and save to desktop

Jan 09 - Action 2020 - UnConference - Youth join together to act

2009-01-30T13:19:00.003+05:30

Action 2020 - UnConference was held at Chennai on 17th January 2009 by India Vision online group. 33 youth organisations, involved in social activities participated and planned their strategies to work together to take the Nation forward. During this event, Dr. Abdul Kalam former President of India) and Dr Y S Rajan (co-author of the book India 2020), architects of India Vision 2020 interacted with the young participants over phone and motivated them.

Jan 2009 issue of ezine features the Action 2020 UnConference. The ezine may be downloaded from the following link (530 k in pdf format)

http://www.primepointfoundation.org/presense/presense0109.pdf

You may listen to the interaction session with Dr Abdul Kalam, by clicking to play (19minutes).

(The audio streaming will be smooth in broadband. If the streaming is not smooth, you may download the file in mp3 format to your desktop and play)

This audio can also be listened from:
http://www.podbazaar.com/permalink/144115188075857344

Right click this link to download and save to your desktop

Dec 08 - Cartoon is a global language - A great communication tool

2009-01-02T21:45:00.004+05:30

Cartoons are great communication tool and they do not have any language. Word-less cartoon is a global language. December 2008 issue of ezine PR-e-Sense deals with the effectiveness of the cartoons.

This issue is guest edited by Mr Triambak Sharma, Editor of Cartoon Watch, the only cartoon magazine published in India from Raipur. In an exclusive podcast interview, he explains as to how cartoons can be great communication tool for any corporates.

In this issue, we bring out a case study of a cartoon published in one of the leading Tamil weekly Ananda Vikatan angered the politicians leading to the arrest of the Editor of the magazine, who was later released due to the agitation by the media at global level.

A simple cartoon can communicate more effectively than ten thosuand words. That is why, it angers the politicians also.

The ezine may be downloaded from the following link (790k)
http://www.primepointfoundation.org/presense/presense1208.pdf

Please listen to the podcast interview of Mr Triambak Sharma. Please click to play. (The streaming of audio will be smooth, in broadband. In case, you find any difficulty, please download in mp3 format and play in any mp3 player)

You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857341

Right click to download and save to your desktop

Nov 2008 - Public Relations Society of America (PRSA)

2008-12-03T21:41:00.005+05:30

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA is responsible for representing, educating, and setting standards of excellence and ethical conduct for its members and, more broadly, the $4 billion

U.S.

public relations profession.

Currently, there are more than 22,000 PRSA members, including professionals from public relations agencies, corporations, government, health care institutions, military, associations, and nonprofit organizations; and academics. In addition, more than 10,000 students are members of the Public Relations Student Society of America (PRSSA).

November 2008 issue of ezine PR-e-Sense features PRSA. This ezine may be downloaded from this link (390k)

http://www.primepointfoundation.org/presense/presense1108.pdf

Oct 2008 - Cyber crimes, Cyber security and protecting your computers

2008-11-02T10:31:00.002+05:30

October 2008 issue of Corporate ezine PR-e-Sense deals with the various types of Cyber crimes and Cyber security issues. This issue also brings out suggestions to protect the network and computers from such threats. We have also dealt with the legal provisions governing cyber crimes.

Mr N Vittal, former Central Vigilance Commissioner of India has Guest Edited this issue. During his tenure as IT Secretary to Government of India, he has sown the seeds of technological growth in India. When he became the Central Vigilance Commissioner of India, he had directed the Financial Institutions in India to use the technology for more transparency. This issue may be downloaded from the following link (pdf 400 kb)

http://www.primepointfoundation.org/presense/presense1008.pdf

Please also listen to the following two podcasts"

Mr N Vittal speaking on Cyber crimes during the inauguration of two day seminar on "Cyber Security" at Chennai organised by Cyber Society of India
http://www.poduniversal.com/2008/10/cyber-crimes-protecting-your-computers.html

Interview with Mr S Ramakrishnan, Director General of C-DAC, who have made forensic tools
http://www.poduniversal.com/2008/10/c-dac-centre-for-development-of.html

Get your own - Open publication

Sep 08 - Public Relations Institute of Southern Africa (PRISA)

2008-10-01T15:42:00.002+05:30

September 2008 issue of Corporate ezine PR-e-Sense features Public Relations Institute of Southern Africa (PRISA). PRISA has completed 50 years of service in developing PR and Communication professionals in South Africa. They are the first and only PR body in the world to get ISO Certification.

Margi Moscardi, Chief Executive Officer of PRISA is an Internationally well known PR professional. She is mainly responsible for taking PRISA to this height. PRISA has unique Awards and recognition Schemes, which can be emulated by other PR bodies in the world. Margi Moscardi has Guest Edited this issue of ezine.

The ezine may be downloaded from the following link (490 k in pdf format)

http://www.primepointfoundation.org/presense/presense0908.pdf

Get your own - Open publication

August 2008 - Challenges faced by working women

2008-09-01T12:20:00.004+05:30

August 2008 issue of Corporate ezine PR-e-Sense focusses on the various challenges faced by working women and the tips to overcome these challenges.

Online Survey
To study the various problems, we conducted an online survey and identified some major issues. Then we also validated our observations with professional experts.

One of the major observations made by us was that working women find difficulty in 'work balance' between family and office. This also affects their health.

There is a general perception amongst the female members that they prefer male bosses to female bosses. We are also analysing as to why such perception gets developed.

In this issue we also carry the symptions and remedies for Premenstrual syndrome (PMS) suffered by working women. Every page of this issue brings you new information. You may download the ezine from
http://www.primepointfoundation.org/presense/presense0808.pdf

Podcast - Success story of a young entreprenuer
Please also listen to the podcast of Ms Prathibha Sastry, Editor and Publisher of 'South Movie Scenes' and winner of 'Young Screen Entreprenuer Award 2008' from British Council from the following link.
http://www.poduniversal.com/2008/08/interview-with-young-screen.html

An interview with Clinical Psychologist on women issues
Please also listen to the podcast of Dr Sangeetha Madhu, Clinical Pshychologist and Consultant on the various challenges faced by women. She also gives solutions for overcoming such problems.
http://www.poduniversal.com/2008/08/dr-sangeetha-madhu-clinical.html

July 2008 - Excerpts from 5th World PR Conference, London

2008-08-03T14:53:00.003+05:30

5th World PR Conference was held at London on 23rd and 24th June 2008 hosted by Chartered Institute of Public Relations (CIPR). Your ezine PR-e-Sense was the Media Partner for the above International Event.

July 2008 issue of PR-e-Sense carries few excerpts from the presentations made during the conference.

July issue of ezine may be downloaded from the following link
http://www.primepointfoundation.org/presense/presense0708.pdf

Get your own - Open publication

Dr Abdul Kalam launches ezine's cartoon character PRince

2008-07-25T21:57:00.005+05:30

Corporate ezine PR-e-Sense carries cartoons from the month of April 2008. The Editorial Board decided to create a new cartoon character, an youth who will be starting his journey from the July 2008 issue onwards. The name 'PRince' was suggested by Ms Uma, one of the communication professionals and a member of prpoint group and this name was accepted by all. The cartoon character is named as PRince.

Mr Triambak Sharma, Editor, Cartoon Watch, the only cartoon magazine of India has been contributing cartoons every month for the ezine. He created the PRince, who will be featured in all the future cartoons.

Dr A P J Abdul Kalam, former President of India launched this new cartoon character on 24th July 2008 during his visit to Chennai in the presence of few young professionals. As a token of the launch, he also put his signature on the new cartoon character PRince, who will be moving around from July 2008 onwards.

In the picture, Dr Abdul Kalam is seen signing on the cartoon. K. Srinivasan, Editor-in-Chief is looking on.

June 2008 - International Association of Business Communicators (IABC)

2008-07-02T11:20:00.005+05:30

June 2008 issue of our ezine features International Associatin of Business Communicators, who functions in more than 70 countries through 100 plus chapters. Mr Todd Hattori, Chair 2007-08 is the Guest Editor of this issue. You may download the ezine in pf format (410 k) from the following link

http://www.primepointfoundation.org/presense/presense0608.pdf

Please scroll below to listen to their podcast interviews:

Podcast of Todd Hattori, Chair 2007-08

Click to play 8 m 30 s

You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857192

Right click this link to download this podcast in mp3 format and save to desktop (8 mb)

Podcast of Ms Julie Freeman, President, IABC

Click to play (9 m 40 s)

You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857191

Right click to download this podcast in mp3 format and save to desktop (9 mb)

May 2008 - PR online resources

2008-05-31T16:46:00.003+05:30

Image Management and PR Point Groups moderated by Prime Point Foundation are completing successful 9 years in June and entering 10th year. To coincide with this, May 2008 issue of Corporate ezine PR-e-Sense focusses on 'PR online Resources'.

In this issue, we have listed out many of the useful and active online resources. This ezine will serve as a hand book for all the PR professionals and students.

From this issue, we have also introduced 'Health Tips' for the benefit of youngsters. In this issue, we are dealing with 'Computer Vision Syndrome'. We have included tips for protecting the eyes when people are working in the computers for a long time.

This ezine may be downloaded from the following link ( pdf 425 k)

http://www.primepointfoundation.org/presense/presense0508.pdf

Apr 2008 - Corporate Social Responsibility (CSR)

2008-05-02T19:54:00.004+05:30

April 2008 issue of our ezine deals with Corporate Social Responsibility (CSR). This issue is Guest Edited by Mr S Narendra, Former Information Advisor to Indian Prime Ministers. We are carrying exclusive views from eminent persons, who have rich experience in CSR initiatives. The ezine in pdf format (460 k) may be downloaded from
http://www.primepointfoundation.org/presense/presense0408.pdf

Please also listen to the podcast interviews

Mr Kishor A Chaukar, Mg. Director, Tata Industries Ltd

Please click to listen to the interview (12 m 30 sec)

You can also listen to the interview from the following link
http://www.podbazaar.com/permalink/144115188075857140

Right click this link to download in mp3 format (11.4 mb)

Mr Gerard Helmink, Director, Akzo Nobel, Netherlands

Please click to listen to the interview ( 10 m)

You can also listen to the interview from the following link
http://www.podbazaar.com/permalink/144115188075857142

Right click this link to download in mp3 format ( 9.2 mb)

Mar 2008 - Chartered Institute of Public Relations, London @ 60

2008-03-31T19:00:00.005+05:30

Chartered Institute of Public Relations (CIPR), London is one of the oldest Institutions in the PR field. They are celebrating their 60th Anniversary this year. To coincide with their 60th Anniversary, they are hosting '5th World PR Conference' at London during June 2008.

March 2008 issue of PR-e-Sense focusses on CIPR. Mr Colin Farrington, Director General of CIPR is the Guest Editor of this ezine. We carry an exclusive Podcast interview also with Mr Colin.

Besides, we also carry exclusive interviews with Ms Elisabeth Lewis Jones, (President of CIPR), Carol Matthews MCIPR (Chair, Chartered Institute of Public Relations Scotland), Pamela Mounter FCIPR, (Chair of the CIPR's International Group), and Mark Bickerton (Director of Student Recruitment and International Development at London Metropolitan University)

March issue of ezine may be downloaded from this link (350 k in pdf file)
http://www.primepointfoundation.org/presense/presense0308.pdf

Please listen to the podcast interview of Mr Colin Farrington - Click to play

Click to play

To download the file in mp3 format, right click and save ( 6.4 mb)

This podcast interview may also be listened from

http://blip.tv/file/779874

New design of logo and layout of PR-e-Sense

2008-03-25T21:41:00.004+05:30

PR-e-Sense acknowledges the support given by Mr Sudhakar More, National Creative Director, Sudler & Hennessey, Mumbai, India for designing the new logo and the new layout which is being used by us from the Second Anniversary Feb 08 issue.

He began his career in the year 1993 with MAA Bozell and went on to work with a number of agencies like Clea, EURO RSCG, and McCann Healthcare.

Over the years, he has produced some award-winning work too. His campaign for brand Alaspan (anti-allergic) was recognised as the best campaign of the year among the 40 agencies across the globe in the EURO RSCG group. His poster against pirated CDs for Philips won the Gold award at the Ad Club of Calcutta. His poster for OPPI on Responsible Safe Medication won silver at the Rx Club, New York in 2005 and a campaign for S&H won Awards of Excellence. He continued the winning spirit with 2 gold, 1 silver and 15 awards of excellence in 2006 along with a certificate at New York festival for breast cancer awareness poster. And adding the feathers to his cap, he won 2 gold, 2 silver and 21 awards of excellence in Rx club, New York in 2007, creating a name and unique position for Sudler & Hennessey, India globally.

PR-e-Sense is proud that the new logo and layout has been designed by such an eminent creative director. PR-e-Sense wishes him many more laurels in future too.

PR-e-Sense opens up sponsorship for Corporates!

2008-03-10T10:12:00.003+05:30

India's first Corporate monthly ezine PR-e-Sense, published by Prime Point Foundation was started in March 2006 with a view to provide quality Corporate information and interviews on various themes. Very eminent people, including Dr Abdul Kalam, (Former President of India), Mr T S Krishna Murthy (Former Chief Election Commissioner of India), Mr Jimmy Wales (Founder, Wikipedia), Mr Colin Farrington (Director General, Charterred Institute of Public Relations, London)have contributed to the ezine.

During Jan 08, this ezine got the coveted 'Gold Award' from Association of Business Communicators of India (ABCI), Mumbai under corporate ezine category.

After successful publication of Second Anniversary issue (24th issue), there has been lot of requests for opening up of this ezine for sponsorship. After discussions, we have now opened up this ezine for sponsorship. Details may be downloaded from the following link ( 100 k in pdf)

http://www.primepointfoundation.org/ezine.pdf

For more details contact prpoint@gmail.com

Second Anniversary of ezine - Roundtable on Corporate Governance - Gist of discussions

2008-03-02T17:25:00.005+05:30

Prime Point Foundation and PR-e-Sense organised a Roundtable discussion on "360 degree Corporate Governance" at Chennai to mark the second anniversary of the ezine. The programme was held on Saturday the 1st March 2008 at Hotel Palmgrove.

Mr N Vittal (Former Cental Vigilance Commissioner of India), Mr T S Krishna Murthy (Former Chief Election Commissioner of India), Dr U Srinivasa Raghavan (Former Chairman of Indian Postal Services Board), Mr Yogesh Joshi (President, Association of Business Communicators of India (ABCI), Mumbai) were the expert panelists. Ranging from management students to Senior level CEOs participated in the discussions and shared their views.

Mr Kiruba Shankar, a well known Indian bloger and podcaster was moderating the discussions in an interesting manner.

Second Anniversary issue of the ezine PR-e-Sense was released by Mr N Vittal and Mr T S Krishna Murthy. This issue carries the exclusive interviews of Dr Abdul Kalam and Dr Y S Rajan, duo of India Vision 2020 document.

Narrendiran, Sakthi, Selvakumar, Veena, Shvetha and Satish who are associated with the ezine almost from the beginning were honoured with mementoes.

Please see the snap shots of the event. The gist of the discussions are given below the pictures.

The gist of the discussions are :
1. Corporate Governance

a. Business is a win-win exercise and corporate governance is a measure to ensure transparency in operations
b. Corporate good behavior
c. Corporate legal citizen and should discharge their duties as law abiding citizen
d. Vision and the active involvement of the Board
e. Doing business ethically driven by innovation, for profits and to increase shareholder wealth.
f. Ethical - do actions based on the following questions, is it legal? is it fair? and will the action cause embarrassment?

2. Corporate Arrogance

a. Greed is a root cause of arrogance
b. Insensible communications
c. Not knowing or understanding the needs of the society

3. Corporate Indifference

a. Knowing the needs of the society and not doing anything about it

4. Corporate Social Responsibility

a. What comes from society should go back to the society
b. Knowing the needs of the society and doing something about it

5. Leadership

a. Executing, communicating and motivating the organization on corporate governance and corporate social responsibility

(Main sponsor for this Roundtable - Oil and Natural Gas Corporation Limited

Co-sponsors : Chennai Petroleum Corporation Limited and Corporate Clinic)

PR-e-Sense completes two years - How eminent people perceive?

2008-02-29T11:07:00.003+05:30

PR-e-Sense completes two years and enters third year in March 2008. We have published 24 editions every month without break, on unique corporate theme each month. Many eminent people of National and International importance have contributed to this ezine either as Guest Editors or contributors. We have made a brief presentation on our ezine. Please watch the presentation

This presentation can also viewed from
http://blip.tv/file/696499

To download this presentation - right click and save

Feb 2008 - Second Anniversary Issue - Exclusive with Dr APJ Abdul Kalam - Theme : Change

2008-02-28T22:45:00.007+05:30

This ezine completes two years and enters third year successfully. Feb 2008 issue is the Special Second Anniversary Issue. This issue is unique in its own way.

If all the Indians chant with pride the 'Vision 2020' mantra, the entire credit goes to the duo Dr Abdul Kalam and Dr Y S Rajan, who authored the book India 2020 together. This edition is Guest Edited by Dr Y S Rajan and we carry the exclusive interviews from Dr Kalam and Dr Rajan.

Download the ezine

Please download the ezine from the following link ( 250k in pdf)
http://www.primepointfoundation.org/presense/presense0208.pdf

Podcast interview of Dr Kalam

Please listen to the exclusive interview with Dr Abdul Kalam - click to play ( 6 minutes)

You may also watch this podcast from the following link
http://blip.tv/file/698761

You may download this podcast in wmv format - right click and save

Podcast interview of Dr Y S Rajan

To listen to the podcast interview of Dr Y S Rajan - click to play (13 minutes)

Click to play to listen to Dr Y S Rajan

You may also listen this podcast from the following link
http://blip.tv/file/692523

You may download this podcast in mp3 format - right click and save (12 mb)

Roundtable on Corporate Governance - Registration form

2008-02-08T19:03:00.002+05:30

The Corporate ezine PR-e-Sense, published by Prime Point Foundation has completed two years of e-publication. This ezine was also honoured with "Gold Award" by Association of Business Communicators of India (ABCI) during Jan 08. To coincide with the Second Anniversary of the ezine, Prime Point Foundation and PR-e-Sense are jointly organising a 'Roundtable discussion' at Chennai (India) on Saturday the 1st March 2008 at Hotel Palmgrove. The programme will start at 10.30 am and end at 12.30 pm followed by Lunch.

During this 'Roundtable discussion', Corporate Governance issues in terms of HR, finance, Communication, Customer Service and other areas will be discussed. Mr T S Krishna Murthy, (Former Chief Election Commissioner of India), one of the experts in Corporate Governance in India and Dr U Srinivasa Raghavan, (Former Chairman of Indian Postal Board), one of the well known Marketing Gurus have kindly agreed to be the Chief Guests and to be expert panelists.

All the participants can share their views in this roundtable discussion briefly and the expert panel will provide clarifications.

There is no participation fee. All the Corporate professionals in HR, finance, Communication, Marketing and other areas can participate and get the benefit. Since there are only limited seats available, confirmation will be on first come, first served basis.

Please register your name through this form. You can also send your mail to prpoint@gmail.com with your details. You will be receiving confirmation. If you do not receive the registration confirmation within two days, please send a mail to the above email. You may also circulate this link to the interested friends.

Srinivasan
Founder, Prime Point Foundation
94440 50273

Registration form
(if you see only part of the form, please scroll down and you will see the scroll bar )

Jan 2008 - Golden Jubilee celebrations of ABCI

2008-01-31T12:10:00.000+05:30

Association of Business Communicators of India (ABCI) is the first body of professional communicators in India, established in the yer 1957. Their Golden Jubilee coincided with the 47th Annual Awards Nite held on 11th Jan 2008 at Mumbai. PR-e-Sense brings out a special feature on ABCI.

We have also produced two podcasts. Eminent personalities like Mr Yogesh Joshi (President, ABCI)_, Mr K S Neelakantan (doyen in the Indian communication industry), Ms K Bhavani (Director of communication, Singapore Government), and Mr G P C Nayar (Chaimran, SCMS group of educational institutions) have shared their views.

Right click to download the Jan 2008 issue of ezine 280 k in pdf format

http://www.primepointfoundation.org/presense/presense0108.pdf

Podcast I - Mr Yogesh Joshi, Ms K Bhavani, Mr G P C Nayar - 10 minutes

Interviews with Mr Yogesh Joshi, Ms K Bhavani and Mr G P C Nayar
Please click to play (10 minutes)

Click To Play

You can hear this from the following link also

http://www.podbazaar.com/permalink/144115188075857064

Right right click this link to download and save to desktop ( 9.3 mb)

Podcast II - Exclusive interview with Mr K S Neelakantan

Please click to play (8 m 43 s)

Click To Play

You can also hear this from the following link:

http://www.podbazaar.com/permalink/144115188075857067

Please right lcick this link to download and save to desktop (8.3 mb)

Please look at the ezine

Dec 2007 - Right to Information Act

2007-12-31T16:14:00.001+05:30

Dec 2007 issue of Corporate ezine focusses on "Right to Information Act". This issue carries exclusive interviews from :

1. Mr Rajan Kahsyap, Chief Information Commissioner, Govt. of Punjab;
2. Mr A K Venkatasubramanian IAS (Retd), Former Secretary to Govt. of India
3. Mr R Desikan, Founder, Consumers Association of India

Right click this link to download the ezine (248 k in pdf format) and save to your desktop

Please also listen to the exclusive podcast interview of Mr A K Venkatasubrmanian. Click to play (10 minutes)

Download the audio in mp3 format ( 9.3 mb) - Right click and save

| View | Upload your own

Nov 2007 - Corporate arrogance and human insensitivity

2007-12-02T22:29:00.000+05:30

November 2007 issue of PR-e-Sense focusses on "Corporate arrogance and human insensitivity". This edition carries exclusive interviews from:

Mr T S Krishna Murthy, Former Chief Election Commissioner of India (also the Guest Editor of this edition);
Mr Ravi Poddar, Chairman, National SME Forum, Confederation of Indian Industry and Chairman, Ravi Auto Group of companies, Kolkata
Mr K S Viswanathan, Chief Executive - India Geography, Wipro Infotech, Bangalore
Mr S Rajaratnam, Tax Consultant and a popular columnist

Download the ezine ( 224 k in pdf format) - Right click and save to your desktop

Please listen to the podcast interview of Mr T S Krishna Murthy, Guest Editor - Click to play - 10 minutes

Click To Play

Download the podcast in mp3 format ( 9.4 mb)

| View | Upload your own

Oct 2007 - Marketing Communication

2007-10-28T13:51:00.000+05:30

October 2007 issue of ezine focusses on "Marketing Communicationt". Eminent personalities like Mr Vinod Harith, Group Marketing Manager of Wipro at London, Lisa Ditlefsen, Head of Search & Web Analytics, Base One Search, London and many Marketing experts have shared their views.

The Guest Editor for this issue is Ms Subha Ganesh, Search Marketing Consultant, London.

This issue brings out the need for Corporates to use Integrated Communication for Marketing.

Please download the ezine in pdf format (175k)

| View | Upload your own

Sep 2007 - Time Management

2007-09-27T23:13:00.000+05:30

September issue of PR-e-Sense focusses on "Time Management". Eminent personalities like Mr S Narendra (Former Information Advisor to Indian Prime Ministers) and Ms Nipa Shah (President, Jenesys Group, LLC, Michigan) and many others have shared their views.

This issue also gives practical tips to manage the time more efficiently and effectively, with suitable case studies.

Please download the ezine in pdf format 175 k)

August 2007 - Public Relations 2.0 (PR 2.0)

2007-09-11T21:31:00.001+05:30

August 2007 - Public Relations 2.0 (PR 2.0)

Institute of Public Relations of Singapore (IPRS) organised a one day conference at Singapore on 1st August 2007 on the theme "PR 2.0 - Engagng stakeholders in the new media landscape"

Ms K. Bhavani is the Guest Editor of August issue of ezine PR-e-Sense. This issue covers broadly the proceedings of the conference.

Please download the ezine in pdf format (214 k)

We have also produced a podcast, based on the conference, with the views of experts.

Listen to the podcast

July 2007 - Development of youth and professional skills

2007-09-11T21:21:00.000+05:30

July 2007 - Development of youth and professional skills

This issue of Corporate ezine PR-e-Sense is based on the theme "Development of youth and their professional skills".

For this issue, we had requested Mr Tushar Panchal, Vice President, Rediffusion PR to be the Guest Editor.

In this issue, he has brought out the exclusive views of Mr Al Ries (Co-Author of the book Fall of Advertisement and Raise of PR). Other eminent professional leaders like Mr Roger Periera, Mr. Harish Bijoor and Mr Anurag Batra have also shared their views in this ezine.

Download the ezine in pdf format (207 k)

June 2007 - Corporate Podcasts

2007-09-11T20:58:00.001+05:30

June 2007 - Corporate Podcasts

This edition of PR-e-Sense carries the theme "Corporate Podcasts"

In this edition, we carry the views of Mr Sunil Nair (CEO, Nautanki TV),, Mr Syed Nazir Razik (Technocrat and Entrepreneur) and Ms Chinmayee (a well known Radio and Television Jockey and Play back singer).

The podcast also contains a sample piece of "Corporate podcast" for an electronic product.

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 13). This podMagazine carries interviews with eminent persons listed above.

Download the ezine (190 k in pdf format)

Listen to podcast

May 2007 - Corporate misconceptions and idiosyncracies

2007-09-11T20:40:00.000+05:30

May 2007 - Corporate misconceptions and Idiosyncracies

This edition of PR-e-Sense carries the theme Corporate Misconceptions and Idiosyncrasies" on media and communication.

Eminent people like Mr K Ramasubramanian (Mg. Director, Masscom PR, Coimbatore), Mr R Gopalakrishnan (Business Editor, The Hindu), Mr R Ramamurthy (Member of CII and FICCI) and few others have shared their views.

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 9). This podMagazine carries interviews with eminent persons listed above.

Download the ezine ( 210 k in pdf format)

Listen to podcast

April 2007 - PR Bodies in India

2007-09-11T19:18:00.000+05:30

April 2007 - PR Bodies in India

This edition of PR-e-Sense carries the theme "PR bodies in India". This editions discusses the ole of PR bodies in developing professional excellence.

Eminent people like Ms K Bhavani (President, Institute of Public Relations, Singapore), Dr C V N Reddy (Editor, PR Voice), Mr C J Singh (Mg. Director, Core PR, Chandigarh), Mr Yogesh Joshi, (President, Associaiton of Business Communicators of India) and many young / senior professionals have shared their views in the ezine.

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 7). This podMagazine carries interviews with eminent persons listed above.

Download the ezine (180 k in pdf format)

Listen to Podcast

March 2007 - PR Education in India

2007-09-11T17:31:00.000+05:30

March 2007 - PR Education in India

March 2007 edition of PR-e-Sense carries the theme "PR education in India". This edition gives the various aspects of PR education in India, Instituions offering PR education, expert views, etc.

Prof. Sreenath Sreenivasan (Dean of students, Columbia School of Journalism), Prof. U K Chaudhury (Director, Symbiosis Institute of Mass ommunication), Prof. R Radhakrishnan (Vice Chancellor, Anna University, Coimbatore), Ms Sulosana Karthigesu (Managing Director, PR Academy, Singapore) and Mr S Narendra (Former Information advisor to Prime Ministers of India) have shared their views in the podcast also

Download the ezine (194 k in pdf format)

Listen to podcasts

Institutions offering PR education in India

Please download the list (pdf file 99k)

Feb 2007 - Power of Wikis

2007-09-11T17:21:00.000+05:30

Feb 2007 - Power of Wikis

This Feb 07 Corporate ezine PR-e-Sense deals with the various aspects of Wikis and their strength. We also bring out an exclusive podcast interview with Jimmy Wales, Founder of Wikipedia.

Download the ezine (183k in pdf format)

Listen to podcast

Jan 2007 - Health issues for all

2007-09-11T17:14:00.001+05:30

Jan 2007 - Health issues for all

This edition deals with various healh issues of the persons employed in corporates. This ezine is also integrated with podcast.

Download ezine (120 k in pdf format)

Listen to podcast

Dec 2006 - HR Branding

2007-09-11T17:03:00.000+05:30

Dec 2006 - HR Branding

This edition deals with HR Branding. Experts share their views as to how a company can become a 'preferred employer'. This ezine is also integrated with podcast.

Download ezine ( 150 k in pdf format )

Listen to podcast

Nov 2006 - Indian Regional language media

2007-09-11T16:44:00.000+05:30

Nov 2006 - Indian Regional language media

This edition of ezine focusses on the 'hidden strength' of Indian Regional language media, when compared to English Media. This ezine also is integrated with podcast.

Download the ezine ( 160 k in pdf format)

Listen to podcast

Oct 2006 - Corporate Press Releases

2007-09-11T15:45:00.000+05:30

Oct 2006 - Corporate Press Releases

This edition focusses on various aspects of Corporate Press Releases. This ezine is also integrated with podcast.

Download the ezine (250 k in pdf format)

Listen to podcasts

Sep 2006 - Corporate Blogs

2007-09-11T14:18:00.000+05:30

Sep 06 - Corporate Blogs

This edition focusses on the emergence of social media like Blogs and how they could be used in Corporates for building their brands and communication internally and externally. This edition is integrated with Podcast.

Download the ezine in pdf format 176 k

Listen to the Podcasts

August 2006 - Skills and Attitudes

2007-09-11T11:38:00.001+05:30

August 2006 - Skills and Attitudes

This edition of ezine focusses on the various soft skills and attitudes required for freshers, middle level managers and senior level executives. We have also integrated this ezine with podcast interviews from eminent people.

Download the ezine pdf format 137 k

Listen to podcasts

July 2006 - Corporate websites

2007-09-11T09:39:00.000+05:30

July 2006 - Corporate websites

This edition discusses various aspects of Corporate Websites. We have also rated some of the popular Corporate websites.

Download the ezine in pdf format (230 k)

June 2006 - Internal Communication

2007-09-10T22:24:00.000+05:30

June 2006 - Internal Communication

This issue focusses on Internal Communication in Corporates. We also carry the lead story from Mr T S Krishnamurthy, Chief Election Commissioner of India (now retired) on the various Internal communication aspects in conducting the world's biggest mega event, viz. Indian Elections.

Download the pdf file in 285 k

May 2006 - Accreditation of PR

2007-09-10T22:03:00.000+05:30

May 2006 - Accreditation of Public Relations (PR)

This issue of ezine deals with the Accreditation of Public Relation professionals in various countries.

Download the ezine in pdf format (270 k)

April 2006 - Corporate governance and communication

2007-09-10T21:29:00.000+05:30

April 2006 - Corporate Governance and Corporate Communication

This issue of ezine carries the theme "Corporate Governance and Corporate Communication" with eminent people sharing the views.

Download the ezine in pdf format (180 k)

March 2006 - Inaugural issue

2007-09-10T21:06:00.001+05:30

March 2006 - Inaugural issue

Prime Point Foundation has launched during March 2006, a monthly Corporate ezine. The inaugural issue was launched by Prof. Y S Rajan, Principal Advisor to Confederation of Indian Industry (CII). Every month the ezine will focus on one 'theme' relevant to corporates.

Download the ezine in pdf format (230 k)