PR-e-Sense completes two years - How eminent people perceive?

PR-e-Sense completes two years and enters third year in March 2008. We have published 24 editions every month without break, on unique corporate theme each month. Many eminent people of National and International importance have contributed to this ezine either as Guest Editors or contributors. We have made a brief presentation on our ezine. Please watch the presentation

This presentation can also viewed from
http://blip.tv/file/696499

To download this presentation - right click and save

Read More

Feb 2008 - Second Anniversary Issue - Exclusive with Dr APJ Abdul Kalam - Theme : Change

This ezine completes two years and enters third year successfully. Feb 2008 issue is the Special Second Anniversary Issue. This issue is unique in its own way.

If all the Indians chant with pride the 'Vision 2020' mantra, the entire credit goes to the duo Dr Abdul Kalam and Dr Y S Rajan, who authored the book India 2020 together. This edition is Guest Edited by Dr Y S Rajan and we carry the exclusive interviews from Dr Kalam and Dr Rajan.

Download the ezine

Please download the ezine from the following link ( 250k in pdf)
http://www.primepointfoundation.org/presense/presense0208.pdf

Podcast interview of Dr Kalam

Please listen to the exclusive interview with Dr Abdul Kalam - click to play ( 6 minutes)

You may also watch this podcast from the following link
http://blip.tv/file/698761

You may download this podcast in wmv format - right click and save

Podcast interview of Dr Y S Rajan

To listen to the podcast interview of Dr Y S Rajan - click to play (13 minutes)

Click to play to listen to Dr Y S Rajan

You may also listen this podcast from the following link
http://blip.tv/file/692523

You may download this podcast in mp3 format - right click and save (12 mb)

Read More

Roundtable on Corporate Governance - Registration form

The Corporate ezine PR-e-Sense, published by Prime Point Foundation has completed two years of e-publication. This ezine was also honoured with "Gold Award" by Association of Business Communicators of India (ABCI) during Jan 08. To coincide with the Second Anniversary of the ezine, Prime Point Foundation and PR-e-Sense are jointly organising a 'Roundtable discussion' at Chennai (India) on Saturday the 1st March 2008 at Hotel Palmgrove. The programme will start at 10.30 am and end at 12.30 pm followed by Lunch.

During this 'Roundtable discussion', Corporate Governance issues in terms of HR, finance, Communication, Customer Service and other areas will be discussed. Mr T S Krishna Murthy, (Former Chief Election Commissioner of India), one of the experts in Corporate Governance in India and Dr U Srinivasa Raghavan, (Former Chairman of Indian Postal Board), one of the well known Marketing Gurus have kindly agreed to be the Chief Guests and to be expert panelists.

All the participants can share their views in this roundtable discussion briefly and the expert panel will provide clarifications.

There is no participation fee. All the Corporate professionals in HR, finance, Communication, Marketing and other areas can participate and get the benefit. Since there are only limited seats available, confirmation will be on first come, first served basis.

Please register your name through this form. You can also send your mail to prpoint@gmail.com with your details. You will be receiving confirmation. If you do not receive the registration confirmation within two days, please send a mail to the above email. You may also circulate this link to the interested friends.

Srinivasan
Founder, Prime Point Foundation
94440 50273

Registration form
(if you see only part of the form, please scroll down and you will see the scroll bar )

Read More

Jan 2008 - Golden Jubilee celebrations of ABCI

Association of Business Communicators of India (ABCI) is the first body of professional communicators in India, established in the yer 1957. Their Golden Jubilee coincided with the 47th Annual Awards Nite held on 11th Jan 2008 at Mumbai. PR-e-Sense brings out a special feature on ABCI.

We have also produced two podcasts. Eminent personalities like Mr Yogesh Joshi (President, ABCI)_, Mr K S Neelakantan (doyen in the Indian communication industry), Ms K Bhavani (Director of communication, Singapore Government), and Mr G P C Nayar (Chaimran, SCMS group of educational institutions) have shared their views.

Right click to download the Jan 2008 issue of ezine 280 k in pdf format

http://www.primepointfoundation.org/presense/presense0108.pdf

Podcast I - Mr Yogesh Joshi, Ms K Bhavani, Mr G P C Nayar - 10 minutes

Interviews with Mr Yogesh Joshi, Ms K Bhavani and Mr G P C Nayar
Please click to play (10 minutes)

Click To Play

You can hear this from the following link also

http://www.podbazaar.com/permalink/144115188075857064

Right right click this link to download and save to desktop ( 9.3 mb)

Podcast II - Exclusive interview with Mr K S Neelakantan

Please click to play (8 m 43 s)

Click To Play

You can also hear this from the following link:

http://www.podbazaar.com/permalink/144115188075857067

Please right lcick this link to download and save to desktop (8.3 mb)

Please look at the ezine

Read More

Dec 2007 - Right to Information Act

Dec 2007 issue of Corporate ezine focusses on "Right to Information Act". This issue carries exclusive interviews from :

1. Mr Rajan Kahsyap, Chief Information Commissioner, Govt. of Punjab;
2. Mr A K Venkatasubramanian IAS (Retd), Former Secretary to Govt. of India
3. Mr R Desikan, Founder, Consumers Association of India

Right click this link to download the ezine (248 k in pdf format) and save to your desktop

Please also listen to the exclusive podcast interview of Mr A K Venkatasubrmanian. Click to play (10 minutes)

Download the audio in mp3 format ( 9.3 mb) - Right click and save

| View | Upload your own

Read More

Nov 2007 - Corporate arrogance and human insensitivity

November 2007 issue of PR-e-Sense focusses on "Corporate arrogance and human insensitivity". This edition carries exclusive interviews from:

• Mr T S Krishna Murthy, Former Chief Election Commissioner of India (also the Guest Editor of this edition);
• Mr Ravi Poddar, Chairman, National SME Forum, Confederation of Indian Industry and Chairman, Ravi Auto Group of companies, Kolkata
• Mr K S Viswanathan, Chief Executive - India Geography, Wipro Infotech, Bangalore
• Mr S Rajaratnam, Tax Consultant and a popular columnist

Download the ezine ( 224 k in pdf format) - Right click and save to your desktop


Please listen to the podcast interview of Mr T S Krishna Murthy, Guest Editor - Click to play - 10 minutes

Click To Play

Download the podcast in mp3 format ( 9.4 mb)

| View | Upload your own

Read More

Oct 2007 - Marketing Communication

October 2007 issue of ezine focusses on "Marketing Communicationt". Eminent personalities like Mr Vinod Harith, Group Marketing Manager of Wipro at London, Lisa Ditlefsen, Head of Search & Web Analytics, Base One Search, London and many Marketing experts have shared their views.

The Guest Editor for this issue is Ms Subha Ganesh, Search Marketing Consultant, London.

This issue brings out the need for Corporates to use Integrated Communication for Marketing.

Please download the ezine in pdf format (175k)

| View | Upload your own

Read More

Sep 2007 - Time Management

September issue of PR-e-Sense focusses on "Time Management". Eminent personalities like Mr S Narendra (Former Information Advisor to Indian Prime Ministers) and Ms Nipa Shah (President, Jenesys Group, LLC, Michigan) and many others have shared their views.

This issue also gives practical tips to manage the time more efficiently and effectively, with suitable case studies.

Please download the ezine in pdf format 175 k)

Read More

August 2007 - Public Relations 2.0 (PR 2.0)

August 2007 - Public Relations 2.0 (PR 2.0)

Institute of Public Relations of Singapore (IPRS) organised a one day conference at Singapore on 1st August 2007 on the theme "PR 2.0 - Engagng stakeholders in the new media landscape"

Ms K. Bhavani is the Guest Editor of August issue of ezine PR-e-Sense. This issue covers broadly the proceedings of the conference.

Please download the ezine in pdf format (214 k)

We have also produced a podcast, based on the conference, with the views of experts.

Listen to the podcast

Read More

July 2007 - Development of youth and professional skills

July 2007 - Development of youth and professional skills

This issue of Corporate ezine PR-e-Sense is based on the theme "Development of youth and their professional skills".

For this issue, we had requested Mr Tushar Panchal, Vice President, Rediffusion PR to be the Guest Editor.

In this issue, he has brought out the exclusive views of Mr Al Ries (Co-Author of the book Fall of Advertisement and Raise of PR). Other eminent professional leaders like Mr Roger Periera, Mr. Harish Bijoor and Mr Anurag Batra have also shared their views in this ezine.

Download the ezine in pdf format (207 k)

Read More

June 2007 - Corporate Podcasts

June 2007 - Corporate Podcasts

This edition of PR-e-Sense carries the theme "Corporate Podcasts"

In this edition, we carry the views of Mr Sunil Nair (CEO, Nautanki TV),, Mr Syed Nazir Razik (Technocrat and Entrepreneur) and Ms Chinmayee (a well known Radio and Television Jockey and Play back singer).

The podcast also contains a sample piece of "Corporate podcast" for an electronic product.

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 13). This podMagazine carries interviews with eminent persons listed above.

Download the ezine (190 k in pdf format)

Listen to podcast

Read More

May 2007 - Corporate misconceptions and idiosyncracies

May 2007 - Corporate misconceptions and Idiosyncracies

This edition of PR-e-Sense carries the theme Corporate Misconceptions and Idiosyncrasies" on media and communication.

Eminent people like Mr K Ramasubramanian (Mg. Director, Masscom PR, Coimbatore), Mr R Gopalakrishnan (Business Editor, The Hindu), Mr R Ramamurthy (Member of CII and FICCI) and few others have shared their views.

Podcast

This issue of PR-e-Sense is also integrated with a PodMagazine (Edition 9). This podMagazine carries interviews with eminent persons listed above.

Download the ezine ( 210 k in pdf format)

Listen to podcast

Read More