April 2012 - Sansad Ratna Awards 2012

After a break of nearly one year, your ezine is back in your hands from this month.  This ezine, which was focussing on Corporate themes, will henceforth feature success stories and positive stories.

Presently, due to cynical and negative messages, our youth get demotivated.  This resuls in their losing self-confidence and self-esteem.  It is a dangerous situation, leading to youth believing that the entire system is wrong.

With this background, we have now decided to feature only positive stories and to motivate the youth of this country.  April 2012 issue of ezine PreSense talks about the top performing MPs, bureaucrats and other individuals.  

Readers also can share more success stories with us at editor (at) corpezine.com.

The ezine may be downloaded form the following link. (500 k in pdf format)
http://www.prpoint.com/ezine/presense0412.pdf

Please see the preview of the ezine.

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Feb 2011 - Achievers

Feb 2011 issue of ezine is the 'Diamond Jubilee' edition.  That is the 60th edition.  This ezine PreSense completes five years successfully with this edition.  This edition is dedicated to our readers.

In this edition, we have focussed on the theme 'Achievers'.  We are carrying exclusive interviews with Dr Subramanian Swamy, President of Janata Party on the topic 'Perseverance'.

We also carry an exclusive interview with Mr M Narendra, Chairman and Managing Director of Indian Overseas Bank.  He has given useful tips for career growth and success.

We have also shared some of the interesting and inspiring anecdotes from the speech of Mr Gopalakrishna Gandhi, Former Governor of West Bengal.  

This ezine may be downloaded form the following link (300 k in pdf):

http://www.prpoint.com/ezine/presense0211.pdf

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Jan 2011 - Email Communication tips

Jan 2011 issue of ezine PreSense deals with the various aspects of EMail communication, viz. origin of email, challenges, irritants, interesting facts about email messages, managing spam messages, email etiquette, and many more.  We also conducted an online snap survey during the first week of Jan 2011 and the results are also published in this edition.  Some of the readers, raised some questions on email comunication.  We have published the response from experts.

The ezine may be downloaded form the following link: (395 k in pdf)

http://www.prpoint.com/ezine/presense0111.pdf

Please review the video review of this edition.

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Dec 2010 - Post 1990: whether youth have gained or lost?

After 1990 liberalisation, India has shown enormous growth in the economic front.  Many youngsters earn lot of money, compared to the youth of earlier generation.   At the same time, discussions are going on every where that youth have lost more than what they have gained.  Since this involves the future of our country, we conducted an online snap survey in the first week of December 2010 to get the views of our readers.

According to the survey, more than 70 percent of the respondents feel that Indian youth have gained more in economic front, educational opportunities and technology.  At the same time, more than 70 percent of the respondents feel that they have also lost heavily in health, family relationship, maintenance of culture.   They also feel that human values are not given importance.

With this background, we formed a panel with 8 members representing various states and  age group to debate on this important issue.  They conducted an e-debate  among themselves and discussed various dimensions of this issue through email.

In this edition of ezine, we have dealt with this theme comprehensively and also explored some solutions to reduce the negative impact of post 1990 scenario.

This edition may be downloaded from the following link

http://www.prpoint.com/ezine/presense1210.pdf

Please listen to the introduction given by Ms Shaifali Veda, Guest Editor of this ezine. 

Please see the preview of the ezine

Open publication - Free publishing - More youth

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November 2010 - Presentation Skills

Due to the lack of focus given in the educational institutions for language and business communication, presently, many of the working professionals show poor communication skills.Presently, even the technical people are required to communicate effectively with their clients. 

In the online survey conducted by us for this edition of ezine, we found that many young professionals do not possess adequate presentations skills. Stage fright, poor organizing ability, lack of clarity, lack of fluency pose them great challenges.

In this edition, we have attempted to bring out some of the easy steps to develop presentation skills. We have also brought out some of the expert views and tips to improve the skills. 

Presentation skills cannot be acquired by reading books. Those who want to develop the presentation skills need to practice continuously. They should grab every given opportunity and try to improve their skills. We are confident that this edition will help the young aspirants, to improve their presentation skills.

The ezine may be downloaded from the following link in pdf format (600 k)

http://www.prpoint.com/ezine/presense1110.pdf

Presentation Skills

View more documents from Prime Point Foundation, Chennai.

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October 2010 - Public Affairs (PA)

"Public Affairs", popularly known as 'PA',  is one of the reputed professions in the developed nations like US and Europe.  Though, there are controversies about 'unethical lobbying' even in those countries, they have in-built systems to check the professional conduct.

Public Affairs is emerging as a sub-sect of Public Relations Agencies in India, in the recent past. Definitely, it is going to have a big market in India.   Many PR Agencies have declared in their websites that they offer PA to their clients.  Meanwhile, in the past months, one of the CEOs of a well known PR Agency was debated for the alleged  involvement of 2G Spectrum Scam.  Even two days back, Indian Supreme Court has come out heavily on the Government for not taking actions. 

With this background, PA is being perceived negatively in India.   

We were able to get views from International experts and other Indian experts.  While compiling the ezine, we found that 'non-transparency' is the main factor of such negative perception about the profession.  When few of the  PA practitioners resort to 'lobbying' with un-ethical practices and bribery, the genuine professionals also get a bad name. 

We have brought out views from eminent professionals across the globe.  We are confident that you will enjoy reading this issue of ezine.  

The ezine may also downloaded from 

http://www.prpoint.com/ezine/presense1010.pdf

Please see the preview

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Sep 2010 - Miscommunication

Sep 2010 issue of ezine PreSense deals with the concept of Miscommunication. In the communication process between the sender and the receiver (oral, written and body language), the receiver may not perceive the message, in the same manner the sender had thought of. Such miscommunication happens due to various factors.

In this edition, we have explained the many factors contributing to such miscommunication along with some examples. We have also given the tips to avoid such miscommunication.

This issue is guest edited by the students of Business Communication Course of Bharatiya Vidya Bhavan, Chennai as part of their project. Please also watch the podcast produced by them sharing their interesting personal experiences of miscommunication.

The ezine in pdf format (690 k) may be downloaded from the following link

http://www.prpoint.com/ezine/presense0910.pdf 

Please watch the podcast produced by the guest editors.

Preview of the ezine

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August 2010 - Online Advertising

August 2010 edition of ezine deals with the various concepts and fundamental information about 'Online Advertising'.

Online Advertising has come to stay in the marketing and branding strategies. Presently, the global internet penetration is around 30% and it is growing at fast rate. With the emergence of internet technology, the concept of advertising is undergoing a tremendous change.

A recent study shows that online advertisement, which was around 6% over the total global ad-spend in 2006 has now become 12% in 2010 and is growing at fast rate. Another study reveals that in UK alone, the online advertisement constitutes around 25% of the total ad-spend.

When we conducted an online survey in August 10 for this purpose, we realised the lack of knowledge about the online advertisement in developing countries. Hence, we decided to publish this ezine with more of fundamentals, to create a taste in this new area of marketing tool.

Ms Divya Sesha, who is presently working in an online advertising firm at London has taken lot of efforts in putting together the concept in a simple language, to enable every one to understand the concept.

The ezine may be downloaded from the following link. (488 k in pdf)

http://www.prpoint.com/ezine/presense0810.pdf

Please see the introduction by Divya Sesha, Guest Editor.

The preview of the ezine

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July 2010 - Right to Education Act

July 2010 issue of ezine deals with 'Right to Education Act'

Though the constitution provided ‘right to education’ under Article 45, it has taken nearly 60 years for the various successive Governments to enact a law.  For the first time in Indian history, a law was brought into force by the Prime Minister addressing the Nation.  Though debates are going on about  the various challenges in implementation, it is a right step towards building the nation.  Though the scheme may face lot of teething problems for another four or five years, the real fruits of the scheme will start emerging after nearly 10 years.  Earlier, many were skeptical about RTI Act, when it was launched.  Presently, RTI Act has started giving good benefits.

The issues like 25% reservation in private schools, creating awareness among the poor parents who send their children for work, identification of eligible children may pose challenge during the initial period. If the general public, NGOs and the Government officials show some commitment, this historic law can position India  at the top of the world.

The ezine may be downloaded from the following link (550 k in pdf)

http://www.prpoint.com/ezine/presense0710.pdf

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June 2010 - Financial (il)literacy

June 2010 issue of ezine deals with 'Financial (il)literacy'. 

With the booming economy, present day youngsters are exposed to more money, than their earlier generation possessed in the corresponding age. With the new marketing techniques, blowing advertisements, youngsters are attracted towards more of unplanned wasteful expenditure. When we decided to focus on the theme ‘Financial literacy’, we conducted an online survey to understand the mood of the readers. 

There was a general feeling cutting across the age group, gender and location that the present day youth needed more awareness about financial management. We had also received many real case studies of youngsters possessing more than a dozen credit cards and falling into debt trap. In spite of this, we felt happy that many youngsters were keeping financial discipline, but lacked awareness about savings and investments.  In this issue, we have attempted to bring out the realistic situation and suggestions for not falling into debt trap.

The ezine may be downloaded in pdf format (424 k) from the following link:

http://www.prpoint.com/ezine/presense0610.pdf

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May 2010 - Census 2011

May 2010 issue of ezine deals with Census 2011.  Presently, Census operation has started in United States and in India.  Indian Census 2011 is the second largest 'head count' in the world.  As part of Census 2011, Indian Government is creating a 'National Population Register' (NPR), which will be the largest database of citizens in the world.

In this edition, we have brought out  an exclusive interview with Mr P K Banerjee, Deputy Registrar General (Census), Government of India on the various exciting and interesting aspects of Census 2011.

Indian Census 2011 is being done in two phases till March 2011.  After the completion of second phase, they will be taking photographs and finger prints of every citizen.

The ezine may be downloaded from

http://www.prpoint.com/ezine/presense0510.pdf (pdf 550 k)

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April 2010 - UnSung Heroes

April 2010 issue is the 50th edition of ezine.  This issue was launched on 1st May 2010 at Chennai by Mr T S Krishnamurthy and Mr N Gopalaswamy, both former Chief Election Commissioners of India.   In this edition, we have brought out an exclusive interview with former President of India Dr A P J Abdul Kalam.  Also, this ezines features two top performing MPs, 5 UnSung Heroes and 3 National pride organisations.

The ezine may be downloaded from the following link (pdf 450 k)

http://www.prpoint.com/ezine/presense0410.pdf

Preview of the ezine

Watch the glimpse of the function held on 1st May 2010 (7 minutes)

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