Sunday, May 31, 2009

May 2009 - Information overload

With the increase in technology, social media, mass media, the society is largely suffering from 'Information overload'. Even an ordinary event gets blasted through social media and mainline media. How does it affect the stakeholders?

Many Mergers and Joint ventures are over-hyped, creating more expectations from the stakeholders. The stakeholders get disappointed when the outcome is not according to the expectations, raised due to 'Information overload'.

Even a recent 'car launch' got a huge hype through social media and mass media. Probably, this scared away the prospective buyers and the registration did not match with the estimate of the company.

Is there any way, we can handle the Information overload? Is the 'Information overload' specific to certain cases or is it common amongst the corporates?

May 2009 issue of PR-e-Sense deals with the Information overload. This issue is guest edited by Prof. Martin Eppler, an eminent professor from Switzerland. He has also co-authored the Research initiated by International Association of Business Communicators (IABC).

The ezine may be downloaded from the following link (327 k in pdf format)

We have also interviewed Mr Madan Bahal, Mg. Director, Adfactors Public Relations as part of the lead story. Please listen to his podcast interview by clicking 'play' in the flash player. (This streaming of this audio will be smooth in broad band connections. If the streaming of audio is not smooth, you may right click this link and save the link (target) in your desktop as mp3 format and then listen). - 8 minutes

This podcast may also be listened from the following link


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