Wednesday, December 3, 2008

Nov 2008 - Public Relations Society of America (PRSA)

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA is responsible for representing, educating, and setting standards of excellence and ethical conduct for its members and, more broadly, the $4 billion U.S. public relations profession.

Currently, there are more than 22,000 PRSA members, including professionals from public relations agencies, corporations, government, health care institutions, military, associations, and nonprofit organizations; and academics. In addition, more than 10,000 students are members of the Public Relations Student Society of America (PRSSA).

November 2008 issue of ezine PR-e-Sense features PRSA. This ezine may be downloaded from this link (390k)

http://www.primepointfoundation.org/presense/presense1108.pdf



Sunday, November 2, 2008

Oct 2008 - Cyber crimes, Cyber security and protecting your computers

October 2008 issue of Corporate ezine PR-e-Sense deals with the various types of Cyber crimes and Cyber security issues. This issue also brings out suggestions to protect the network and computers from such threats. We have also dealt with the legal provisions governing cyber crimes.

Mr N Vittal, former Central Vigilance Commissioner of India has Guest Edited this issue. During his tenure as IT Secretary to Government of India, he has sown the seeds of technological growth in India. When he became the Central Vigilance Commissioner of India, he had directed the Financial Institutions in India to use the technology for more transparency. This issue may be downloaded from the following link (pdf 400 kb)

http://www.primepointfoundation.org/presense/presense1008.pdf

Please also listen to the following two podcasts"

Mr N Vittal speaking on Cyber crimes during the inauguration of two day seminar on "Cyber Security" at Chennai organised by Cyber Society of India
http://www.poduniversal.com/2008/10/cyber-crimes-protecting-your-computers.html

Interview with Mr S Ramakrishnan, Director General of C-DAC, who have made forensic tools
http://www.poduniversal.com/2008/10/c-dac-centre-for-development-of.html

Wednesday, October 1, 2008

Sep 08 - Public Relations Institute of Southern Africa (PRISA)

September 2008 issue of Corporate ezine PR-e-Sense features Public Relations Institute of Southern Africa (PRISA).  PRISA has completed 50 years of service in developing PR and Communication professionals in South Africa.  They are the first and only PR body in the world to get ISO Certification.
Margi Moscardi, Chief Executive Officer of PRISA is an Internationally well known PR professional.  She is mainly responsible for taking PRISA to this height.  PRISA has unique Awards and recognition Schemes, which can be emulated by other PR bodies in the world.  Margi Moscardi has Guest Edited this issue of ezine.
The ezine may be downloaded from the following link (490 k in pdf format)

Monday, September 1, 2008

August 2008 - Challenges faced by working women

August 2008 issue of Corporate ezine PR-e-Sense focusses on the various challenges faced by working women and the tips to overcome these challenges.

Online Survey
To study the various problems, we conducted an online survey and identified some major issues. Then we also validated our observations with professional experts.

One of the major observations made by us was that working women find difficulty in 'work balance' between family and office. This also affects their health.

There is a general perception amongst the female members that they prefer male bosses to female bosses. We are also analysing as to why such perception gets developed.

In this issue we also carry the symptions and remedies for Premenstrual syndrome (PMS) suffered by working women. Every page of this issue brings you new information. You may download the ezine from
http://www.primepointfoundation.org/presense/presense0808.pdf

Podcast - Success story of a young entreprenuer
Please also listen to the podcast of Ms Prathibha Sastry, Editor and Publisher of 'South Movie Scenes' and winner of 'Young Screen Entreprenuer Award 2008' from British Council from the following link.
http://www.poduniversal.com/2008/08/interview-with-young-screen.html


An interview with Clinical Psychologist on women issues

Please also listen to the podcast of Dr Sangeetha Madhu, Clinical Pshychologist and Consultant on the various challenges faced by women. She also gives solutions for overcoming such problems.
http://www.poduniversal.com/2008/08/dr-sangeetha-madhu-clinical.html



Sunday, August 3, 2008

July 2008 - Excerpts from 5th World PR Conference, London

5th World PR Conference was held at London on 23rd and 24th June 2008 hosted by Chartered Institute of Public Relations (CIPR). Your ezine PR-e-Sense was the Media Partner for the above International Event.

July 2008 issue of PR-e-Sense carries few excerpts from the presentations made during the conference.

July issue of ezine may be downloaded from the following link
http://www.primepointfoundation.org/presense/presense0708.pdf

Friday, July 25, 2008

Dr Abdul Kalam launches ezine's cartoon character PRince

Corporate ezine PR-e-Sense carries cartoons from the month of April 2008. The Editorial Board decided to create a new cartoon character, an youth who will be starting his journey from the July 2008 issue onwards. The name 'PRince' was suggested by Ms Uma, one of the communication professionals and a member of prpoint group and this name was accepted by all. The cartoon character is named as PRince.

Mr Triambak Sharma, Editor, Cartoon Watch, the only cartoon magazine of India has been contributing cartoons every month for the ezine. He created the PRince, who will be featured in all the future cartoons.

Dr Abdul Kalam launching the cartoon character PRince
Dr A P J Abdul Kalam, former President of India launched this new cartoon character on 24th July 2008 during his visit to Chennai in the presence of few young professionals. As a token of the launch, he also put his signature on the new cartoon character PRince, who will be moving around from July 2008 onwards.

In the picture, Dr Abdul Kalam is seen signing on the cartoon. K. Srinivasan, Editor-in-Chief is looking on.

Wednesday, July 2, 2008

June 2008 - International Association of Business Communicators (IABC)

International Association of business communicators - IABC



June 2008 issue of our ezine features International Associatin of Business Communicators, who functions in more than 70 countries through 100 plus chapters. Mr Todd Hattori, Chair 2007-08 is the Guest Editor of this issue. You may download the ezine in pf format (410 k) from the following link
http://www.primepointfoundation.org/presense/presense0608.pdf

Please scroll below to listen to their podcast interviews:



Podcast of Todd Hattori, Chair 2007-08

Click to play 8 m 30 s


You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857192

Right click this link to download this podcast in mp3 format and save to desktop (8 mb)

Podcast of Ms Julie Freeman, President, IABC

Click to play (9 m 40 s)


You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857191

Right click to download this podcast in mp3 format and save to desktop (9 mb)

Saturday, May 31, 2008

May 2008 - PR online resources

Public Relations online resources - May 2008 issue of Corporate ezine PR-e-Sense Image Management and PR Point Groups moderated by Prime Point Foundation are completing successful 9 years in June and entering 10th year. To coincide with this, May 2008 issue of Corporate ezine PR-e-Sense focusses on 'PR online Resources'.

In this issue, we have listed out many of the useful and active online resources. This ezine will serve as a hand book for all the PR professionals and students.

From this issue, we have also introduced 'Health Tips' for the benefit of youngsters. In this issue, we are dealing with 'Computer Vision Syndrome'. We have included tips for protecting the eyes when people are working in the computers for a long time.

This ezine may be downloaded from the following link ( pdf 425 k)

Friday, May 2, 2008

Apr 2008 - Corporate Social Responsibility (CSR)

April 2008 issue of our ezine deals with Corporate Social Responsibility (CSR). This issue is Guest Edited by Mr S Narendra, Former Information Advisor to Indian Prime Ministers. We are carrying exclusive views from eminent persons, who have rich experience in CSR initiatives. The ezine in pdf format (460 k) may be downloaded from
http://www.primepointfoundation.org/presense/presense0408.pdf

Please also listen to the podcast interviews

Mr Kishor A Chaukar, Mg. Director, Tata Industries Ltd


Please click to listen to the interview (12 m 30 sec)



You can also listen to the interview from the following link
http://www.podbazaar.com/permalink/144115188075857140

Right click this link to download in mp3 format (11.4 mb)


Mr Gerard Helmink, Director, Akzo Nobel, Netherlands

Please click to listen to the interview ( 10 m)



You can also listen to the interview from the following link
http://www.podbazaar.com/permalink/144115188075857142

Right click this link to download in mp3 format ( 9.2 mb)

Monday, March 31, 2008

Mar 2008 - Chartered Institute of Public Relations, London @ 60

Chartered Institute of Public Relations,CIPR London Chartered Institute of Public Relations (CIPR), London is one of the oldest Institutions in the PR field. They are celebrating their 60th Anniversary this year. To coincide with their 60th Anniversary, they are hosting '5th World PR Conference' at London during June 2008.


March 2008 issue of PR-e-Sense focusses on CIPR. Mr Colin Farrington, Director General of CIPR is the Guest Editor of this ezine. We carry an exclusive Podcast interview also with Mr Colin.

Besides, we also carry exclusive interviews with Ms Elisabeth Lewis Jones, (President of CIPR), Carol Matthews MCIPR (Chair, Chartered Institute of Public Relations Scotland), Pamela Mounter FCIPR, (Chair of the CIPR's International Group), and Mark Bickerton (Director of Student Recruitment and International Development at London Metropolitan University)

March issue of ezine may be downloaded from this link (350 k in pdf file)
http://www.primepointfoundation.org/presense/presense0308.pdf

Please listen to the podcast interview of Mr Colin Farrington - Click to play

This podcast interview may also be listened from

Tuesday, March 25, 2008

New design of logo and layout of PR-e-Sense

Sudhakar More,  National Creative Director, Sudler & Hennessey, Mumbai,  IndiaPR-e-Sense acknowledges the support given by Mr Sudhakar More, National Creative Director, Sudler & Hennessey, Mumbai, India for designing the new logo and the new layout which is being used by us from the Second Anniversary Feb 08 issue.

He began his career in the year 1993 with MAA Bozell and went on to work with a number of agencies like Clea, EURO RSCG, and McCann Healthcare.

Over the years, he has produced some award-winning work too. His campaign for brand Alaspan (anti-allergic) was recognised as the best campaign of the year among the 40 agencies across the globe in the EURO RSCG group. His poster against pirated CDs for Philips won the Gold award at the Ad Club of Calcutta. His poster for OPPI on Responsible Safe Medication won silver at the Rx Club, New York in 2005 and a campaign for S&H won Awards of Excellence. He continued the winning spirit with 2 gold, 1 silver and 15 awards of excellence in 2006 along with a certificate at New York festival for breast cancer awareness poster. And adding the feathers to his cap, he won 2 gold, 2 silver and 21 awards of excellence in Rx club, New York in 2007, creating a name and unique position for Sudler & Hennessey, India globally.

PR-e-Sense is proud that the new logo and layout has been designed by such an eminent creative director. PR-e-Sense wishes him many more laurels in future too.

Monday, March 10, 2008

PR-e-Sense opens up sponsorship for Corporates!

India's first Corporate monthly ezine PR-e-Sense, published by Prime Point Foundation was started in March 2006 with a view to provide quality Corporate information and interviews on various themes. Very eminent people, including Dr Abdul Kalam, (Former President of India), Mr T S Krishna Murthy (Former Chief Election Commissioner of India), Mr Jimmy Wales (Founder, Wikipedia), Mr Colin Farrington (Director General, Charterred Institute of Public Relations, London)have contributed to the ezine.

During Jan 08, this ezine got the coveted 'Gold Award' from Association of Business Communicators of India (ABCI), Mumbai under corporate ezine category.

After successful publication of Second Anniversary issue (24th issue), there has been lot of requests for opening up of this ezine for sponsorship. After discussions, we have now opened up this ezine for sponsorship. Details may be downloaded from the following link ( 100 k in pdf)

http://www.primepointfoundation.org/ezine.pdf

For more details contact prpoint@gmail.com


Sunday, March 2, 2008

Second Anniversary of ezine - Roundtable on Corporate Governance - Gist of discussions

Prime Point Foundation and PR-e-Sense organised a Roundtable discussion on "360 degree Corporate Governance" at Chennai to mark the second anniversary of the ezine. The programme was held on Saturday the 1st March 2008 at Hotel Palmgrove.

Mr N Vittal (Former Cental Vigilance Commissioner of India), Mr T S Krishna Murthy (Former Chief Election Commissioner of India), Dr U Srinivasa Raghavan (Former Chairman of Indian Postal Services Board), Mr Yogesh Joshi (President, Association of Business Communicators of India (ABCI), Mumbai) were the expert panelists. Ranging from management students to Senior level CEOs participated in the discussions and shared their views.

Mr Kiruba Shankar, a well known Indian bloger and podcaster was moderating the discussions in an interesting manner.
Second Anniversary issue of the ezine PR-e-Sense was released by Mr N Vittal and Mr T S Krishna Murthy. This issue carries the exclusive interviews of Dr Abdul Kalam and Dr Y S Rajan, duo of India Vision 2020 document.

Narrendiran, Sakthi, Selvakumar, Veena, Shvetha and Satish who are associated with the ezine almost from the beginning were honoured with mementoes.

Please see the snap shots of the event. The gist of the discussions are given below the pictures.



The gist of the discussions are :
1. Corporate Governance

a. Business is a win-win exercise and corporate governance is a measure to ensure transparency in operations
b. Corporate good behavior
c. Corporate legal citizen and should discharge their duties as law abiding citizen
d. Vision and the active involvement of the Board
e. Doing business ethically driven by innovation, for profits and to increase shareholder wealth.
f. Ethical - do actions based on the following questions, is it legal? is it fair? and will the action cause embarrassment?

2. Corporate Arrogance

a. Greed is a root cause of arrogance
b. Insensible communications
c. Not knowing or understanding the needs of the society

3. Corporate Indifference

a. Knowing the needs of the society and not doing anything about it

4. Corporate Social Responsibility

a. What comes from society should go back to the society
b. Knowing the needs of the society and doing something about it

5. Leadership

a. Executing, communicating and motivating the organization on corporate governance and corporate social responsibility

(Main sponsor for this Roundtable - Oil and Natural Gas Corporation Limited
Co-sponsors : Chennai Petroleum Corporation Limited and Corporate Clinic)

Friday, February 29, 2008

PR-e-Sense completes two years - How eminent people perceive?

PR-e-Sense completes two years and enters third year in March 2008. We have published 24 editions every month without break, on unique corporate theme each month. Many eminent people of National and International importance have contributed to this ezine either as Guest Editors or contributors. We have made a brief presentation on our ezine. Please watch the presentation



This presentation can also viewed from
http://blip.tv/file/696499

To download this presentation - right click and save

Thursday, February 28, 2008

Feb 2008 - Second Anniversary Issue - Exclusive with Dr APJ Abdul Kalam - Theme : Change

This ezine completes two years and enters third year successfully. Feb 2008 issue is the Special Second Anniversary Issue. This issue is unique in its own way.

If all the Indians chant with pride the 'Vision 2020' mantra, the entire credit goes to the duo Dr Abdul Kalam and Dr Y S Rajan, who authored the book India 2020 together. This edition is Guest Edited by Dr Y S Rajan and we carry the exclusive interviews from Dr Kalam and Dr Rajan.

Download the ezine

Please download the ezine from the following link ( 250k in pdf)
http://www.primepointfoundation.org/presense/presense0208.pdf

Podcast interview of Dr Kalam

Please listen to the exclusive interview with Dr Abdul Kalam - click to play ( 6 minutes)

You may also watch this podcast from the following link
http://blip.tv/file/698761

You may download this podcast in wmv format - right click and save

Podcast interview of Dr Y S Rajan

To listen to the podcast interview of Dr Y S Rajan - click to play (13 minutes)

Video thumbnail. Click to play.


Friday, February 8, 2008

Roundtable on Corporate Governance - Registration form

The Corporate ezine PR-e-Sense, published by Prime Point Foundation has completed two years of e-publication. This ezine was also honoured with "Gold Award" by Association of Business Communicators of India (ABCI) during Jan 08. To coincide with the Second Anniversary of the ezine, Prime Point Foundation and PR-e-Sense are jointly organising a 'Roundtable discussion' at Chennai (India) on Saturday the 1st March 2008 at Hotel Palmgrove. The programme will start at 10.30 am and end at 12.30 pm followed by Lunch.

During this 'Roundtable discussion', Corporate Governance issues in terms of HR, finance, Communication, Customer Service and other areas will be discussed. Mr T S Krishna Murthy, (Former Chief Election Commissioner of India), one of the experts in Corporate Governance in India and Dr U Srinivasa Raghavan, (Former Chairman of Indian Postal Board), one of the well known Marketing Gurus have kindly agreed to be the Chief Guests and to be expert panelists.

All the participants can share their views in this roundtable discussion briefly and the expert panel will provide clarifications.

There is no participation fee. All the Corporate professionals in HR, finance, Communication, Marketing and other areas can participate and get the benefit. Since there are only limited seats available, confirmation will be on first come, first served basis.

Please register your name through this form. You can also send your mail to prpoint@gmail.com with your details. You will be receiving confirmation. If you do not receive the registration confirmation within two days, please send a mail to the above email. You may also circulate this link to the interested friends.

Srinivasan
Founder, Prime Point Foundation
94440 50273

Registration form
(if you see only part of the form, please scroll down and you will see the scroll bar )

Thursday, January 31, 2008

Jan 2008 - Golden Jubilee celebrations of ABCI


Association of Business Communicators of India (ABCI) is the first body of professional communicators in India, established in the yer 1957. Their Golden Jubilee coincided with the 47th Annual Awards Nite held on 11th Jan 2008 at Mumbai. PR-e-Sense brings out a special feature on ABCI.
We have also produced two podcasts. Eminent personalities like Mr Yogesh Joshi (President, ABCI)_, Mr K S Neelakantan (doyen in the Indian communication industry), Ms K Bhavani (Director of communication, Singapore Government), and Mr G P C Nayar (Chaimran, SCMS group of educational institutions) have shared their views.
Right click to download the Jan 2008 issue of ezine 280 k in pdf format

Podcast I - Mr Yogesh Joshi, Ms K Bhavani, Mr G P C Nayar - 10 minutes
Interviews with Mr Yogesh Joshi, Ms K Bhavani and Mr G P C Nayar
Please click to play (10 minutes)




You can hear this from the following link also
Podcast II - Exclusive interview with Mr K S Neelakantan
Please click to play (8 m 43 s)


You can also hear this from the following link:

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