Monday, March 31, 2008

Mar 2008 - Chartered Institute of Public Relations, London @ 60

Chartered Institute of Public Relations,CIPR London Chartered Institute of Public Relations (CIPR), London is one of the oldest Institutions in the PR field. They are celebrating their 60th Anniversary this year. To coincide with their 60th Anniversary, they are hosting '5th World PR Conference' at London during June 2008.

March 2008 issue of PR-e-Sense focusses on CIPR. Mr Colin Farrington, Director General of CIPR is the Guest Editor of this ezine. We carry an exclusive Podcast interview also with Mr Colin.

Besides, we also carry exclusive interviews with Ms Elisabeth Lewis Jones, (President of CIPR), Carol Matthews MCIPR (Chair, Chartered Institute of Public Relations Scotland), Pamela Mounter FCIPR, (Chair of the CIPR's International Group), and Mark Bickerton (Director of Student Recruitment and International Development at London Metropolitan University)

March issue of ezine may be downloaded from this link (350 k in pdf file)

Please listen to the podcast interview of Mr Colin Farrington - Click to play

This podcast interview may also be listened from

Tuesday, March 25, 2008

New design of logo and layout of PR-e-Sense

Sudhakar More,  National Creative Director, Sudler & Hennessey, Mumbai,  IndiaPR-e-Sense acknowledges the support given by Mr Sudhakar More, National Creative Director, Sudler & Hennessey, Mumbai, India for designing the new logo and the new layout which is being used by us from the Second Anniversary Feb 08 issue.

He began his career in the year 1993 with MAA Bozell and went on to work with a number of agencies like Clea, EURO RSCG, and McCann Healthcare.

Over the years, he has produced some award-winning work too. His campaign for brand Alaspan (anti-allergic) was recognised as the best campaign of the year among the 40 agencies across the globe in the EURO RSCG group. His poster against pirated CDs for Philips won the Gold award at the Ad Club of Calcutta. His poster for OPPI on Responsible Safe Medication won silver at the Rx Club, New York in 2005 and a campaign for S&H won Awards of Excellence. He continued the winning spirit with 2 gold, 1 silver and 15 awards of excellence in 2006 along with a certificate at New York festival for breast cancer awareness poster. And adding the feathers to his cap, he won 2 gold, 2 silver and 21 awards of excellence in Rx club, New York in 2007, creating a name and unique position for Sudler & Hennessey, India globally.

PR-e-Sense is proud that the new logo and layout has been designed by such an eminent creative director. PR-e-Sense wishes him many more laurels in future too.

Monday, March 10, 2008

PR-e-Sense opens up sponsorship for Corporates!

India's first Corporate monthly ezine PR-e-Sense, published by Prime Point Foundation was started in March 2006 with a view to provide quality Corporate information and interviews on various themes. Very eminent people, including Dr Abdul Kalam, (Former President of India), Mr T S Krishna Murthy (Former Chief Election Commissioner of India), Mr Jimmy Wales (Founder, Wikipedia), Mr Colin Farrington (Director General, Charterred Institute of Public Relations, London)have contributed to the ezine.

During Jan 08, this ezine got the coveted 'Gold Award' from Association of Business Communicators of India (ABCI), Mumbai under corporate ezine category.

After successful publication of Second Anniversary issue (24th issue), there has been lot of requests for opening up of this ezine for sponsorship. After discussions, we have now opened up this ezine for sponsorship. Details may be downloaded from the following link ( 100 k in pdf)

For more details contact

Sunday, March 2, 2008

Second Anniversary of ezine - Roundtable on Corporate Governance - Gist of discussions

Prime Point Foundation and PR-e-Sense organised a Roundtable discussion on "360 degree Corporate Governance" at Chennai to mark the second anniversary of the ezine. The programme was held on Saturday the 1st March 2008 at Hotel Palmgrove.

Mr N Vittal (Former Cental Vigilance Commissioner of India), Mr T S Krishna Murthy (Former Chief Election Commissioner of India), Dr U Srinivasa Raghavan (Former Chairman of Indian Postal Services Board), Mr Yogesh Joshi (President, Association of Business Communicators of India (ABCI), Mumbai) were the expert panelists. Ranging from management students to Senior level CEOs participated in the discussions and shared their views.

Mr Kiruba Shankar, a well known Indian bloger and podcaster was moderating the discussions in an interesting manner.
Second Anniversary issue of the ezine PR-e-Sense was released by Mr N Vittal and Mr T S Krishna Murthy. This issue carries the exclusive interviews of Dr Abdul Kalam and Dr Y S Rajan, duo of India Vision 2020 document.

Narrendiran, Sakthi, Selvakumar, Veena, Shvetha and Satish who are associated with the ezine almost from the beginning were honoured with mementoes.

Please see the snap shots of the event. The gist of the discussions are given below the pictures.

The gist of the discussions are :
1. Corporate Governance

a. Business is a win-win exercise and corporate governance is a measure to ensure transparency in operations
b. Corporate good behavior
c. Corporate legal citizen and should discharge their duties as law abiding citizen
d. Vision and the active involvement of the Board
e. Doing business ethically driven by innovation, for profits and to increase shareholder wealth.
f. Ethical - do actions based on the following questions, is it legal? is it fair? and will the action cause embarrassment?

2. Corporate Arrogance

a. Greed is a root cause of arrogance
b. Insensible communications
c. Not knowing or understanding the needs of the society

3. Corporate Indifference

a. Knowing the needs of the society and not doing anything about it

4. Corporate Social Responsibility

a. What comes from society should go back to the society
b. Knowing the needs of the society and doing something about it

5. Leadership

a. Executing, communicating and motivating the organization on corporate governance and corporate social responsibility

(Main sponsor for this Roundtable - Oil and Natural Gas Corporation Limited
Co-sponsors : Chennai Petroleum Corporation Limited and Corporate Clinic)

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