Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Tuesday, August 31, 2010

August 2010 - Online Advertising

August 2010 edition of ezine deals with the various concepts and fundamental information about 'Online Advertising'.
Online Advertising has come to stay in the marketing and branding strategies. Presently, the global internet penetration is around 30% and it is growing at fast rate. With the emergence of internet technology, the concept of advertising is undergoing a tremendous change.
A recent study shows that online advertisement, which was around 6% over the total global ad-spend in 2006 has now become 12% in 2010 and is growing at fast rate. Another study reveals that in UK alone, the online advertisement constitutes around 25% of the total ad-spend.
When we conducted an online survey in August 10 for this purpose, we realised the lack of knowledge about the online advertisement in developing countries. Hence, we decided to publish this ezine with more of fundamentals, to create a taste in this new area of marketing tool.
Ms Divya Sesha, who is presently working in an online advertising firm at London has taken lot of efforts in putting together the concept in a simple language, to enable every one to understand the concept.
The ezine may be downloaded from the following link. (488 k in pdf)
Please see the introduction by Divya Sesha, Guest Editor.
The preview of the ezine

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