Wednesday, March 3, 2010

Feb 2010 - Business Communication

A tremendous change is sweeping the communication world in the past one decade.  Earlier, the technical professionals never used to be part of communication strategies. .  Now, even the technical persons are required to learn ‘Business communication’ for their own survival.  A day has come, where without the fundamental skills in business communication, no business can thrive.

Business communication is never part of any curriculum in the educational institutions.  While the students get exposed to their domain knowledge, they are not imparted the communication skills at that level.  In view  of this, nearly 90 percent of the students are facing employment problems. 
With this in mind, we have made this issue exclusive on Business Communication.  This issue is only to create awareness and importance of Business Communication.   
The ezine may be downloaded from the following link:
Preview of the ezine:


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