Nov 09 - Making of a Journalist

Nov 2009 issue of our ezine deals with 'Making of a Journalist'. This issue is Guest Edited by Ms Megha Gupta, a young journalist from Mumbai. We conducted an online snap survey to understand the perception of students and journalists. In this issue, we are dealing with those challenges faced by the Media Industry.

Whether the media education provided by the colleges are relevant for the industry, whether media houses provide adequate training to the freshers, what are the aspirations and attitudes of young professionals joining the industry are being discussed in detail.

The ezine may be downloaded from the following link (pdf format 370k)

http://www.primepointfoundation.org/presense/presense1109.pdf

Please watch the intro by Ms Megha Gupta about this ezine

Please listen to the audio podcast on this issue. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and save the target/link to your desktop in mp3 format and listen.

Thumbnail view of the ezine

The podcast may be listened form the following links also:

Podbazaar

Odeo

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Oct 09 - Digital Buzz - Tips and tricks

October 2009 issue of ezine deals with 'Digital Buzz'. This issue deals with the concept of digital buzz, creating buzz, buzz monitoring, social media marketing tools, social media measurement, etc. This issue is Guest Edited by Ms Rekha, a media marketing professional at Hyderabad (India).

This issue can be downloaded from the following link (pdf file in 350k)

http://www.primepointfoundation.org/presense/presense1009.pdf

Please watch the intro by Ms Rekha, Guest Editor in this short video (1 m 45s)

A quick glance of the ezine:

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Sep 09 -How to prepare for public issue (IPO)

Sep 2009 issue of ezine deals with the preparation for Initial Public Offerings (IPO). Presently, many companies want to raise capital through public issue. But they do not have sufficient idea as to how to prepare for their IPOs. This ezine has been prepared to serve as a quick guide for IPO preparation.

This issue is Guest Edited by Mr Madan Bahal, Founder of Adfactors Group, one of the largest independent communication groups in India.

Prof. Bala Balachandran, a well known Management Guru also shared his views and described seven steps for IPO preparation.

Mr Prithvi Haldea, a veteran who is closely associated with BSE, NSE, SEBI representing investors, has also shared his views as to how investors have to look at the IPOs.

The ezine may be downloaded from the following link:

http://www.primepointfoundation.org/presense/presense0909.pdf

Please listen to the interview of Prof. Bala by clicking 'play' button in the flash player below. (9 minutes). The audio streaming will be smooth in broadband connections. If you find any difficulty, you may right click this link and save the link/target as mp3 file, in your desktop and play through any mp3 player.

This podcast may also be listened from the following links

Podbazaar

Blip TV

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August 2009 - How to use Twitter - A simple guide for newbies

August 2009 issue of Corporate ezine PR-e-Sense deals with Twitter. In this issue, we have included the basis of Twitter and how this can be used in governance, marketing, HR, job search, sales, etc. Please download the ezine in pdf format (645 k) from the following link:

http://www.primepointfoundation.org/presense/presense0809.pdf

Please also listen to the podcast interview of Mr Deep Sherchan, a social media evangelist on Twitter and its usage. You may right click this link and save the target/link to your dektop in mp3 format. You may also click 'play' button in the flash player below and listen to the interview.

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July 2009 - Magic of Perception

What is perception? How perception is formed? What is the relation between perception and brand image or reputation? - These are all the questions that come up in the minds of many of the Corporate CEOs and professionals. July 2009 issue of ezine PR-e-Sense deals with the 'Magic of percpeiton' and answers many such questions.

In this issue, we carry an exclusive interview from Mr Richard Gaunt, CEO, Benchpoint, London on the various apsects of perception. We have also discussed about 'Image Audit', a tool to measure the hidden perception of the stake holders, for management decisions.

Recently, US based Continental Airlines, frisked the former Indian President and most respected leader Dr A P J Abdul Kalam by asking him to remove his coat, belt, contents in his coat pockets, shoes and socks in public for security check, knowing fully well that they were violating the Indian protocal guidelines in Indian soil. This issue had created anger against the Airlines and also against US amongst the Indians acorss the globe. We conducted a snap survey online to study the perception changes of the people. This issue carries the case study of this issue.

The ezine may be downloaded form the following link ( 450 k in pdf)

http://www.primepointfoundation.org/presense/presense0709.pdf

Open publication

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June 2009 - Sound of Silence

Generally people think that oral and written format of communications only transmit messges. But many people are not aware that 'silence' is also a great communication and management tool. Traditionally, ancient Indian scriptures talk more about the importance of 'silence'. Even in the recent days, Mr P V Narasimha Rao, Prime Minister of India is known for his 'Governance through silence'.

June 2009 issue of PR-e-Sense deals with the importance of silence and its impact on the individuals and in goverance. In this issue many eminent people like Mr N Vittal (Former Central Vigilance Commissioner of India), Mr S Narendra (Former Information Advisor to Prime Minister), Mr D V Sridhar (an eminent Yoga expert) have shared their views and experiences.

We have also explained some simple steps, how we can practise 'silence' in our day to life to improve our 'inner strength'. The issue may be downloaded form the following link (320 k)

http://www.primepointfoundation.org/presense/presense0609.pdf

Open publication

Mr N Vittal has explained elaborately on the importance of silence. Plese listen to his interview by clicking 'play' button in the flash player below. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and download the mp3 file of the audio. (12 m 39 s)

This podcast interview may also be listened from the following link:

http://www.podbazaar.com/permalink/144115188075857430

http://blip.tv/file/2284005

http://www.odeo.com/episodes/24734780-Sound-of-Silence-Importance-of-silence-both-in-our-official-and-personal-life

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May 2009 - Information overload

With the increase in technology, social media, mass media, the society is largely suffering from 'Information overload'. Even an ordinary event gets blasted through social media and mainline media. How does it affect the stakeholders?

Many Mergers and Joint ventures are over-hyped, creating more expectations from the stakeholders. The stakeholders get disappointed when the outcome is not according to the expectations, raised due to 'Information overload'.

Even a recent 'car launch' got a huge hype through social media and mass media. Probably, this scared away the prospective buyers and the registration did not match with the estimate of the company.

Is there any way, we can handle the Information overload? Is the 'Information overload' specific to certain cases or is it common amongst the corporates?

May 2009 issue of PR-e-Sense deals with the Information overload. This issue is guest edited by Prof. Martin Eppler, an eminent professor from Switzerland. He has also co-authored the Research initiated by International Association of Business Communicators (IABC).

The ezine may be downloaded from the following link (327 k in pdf format)
http://www.primepointfoundation.org/presense/presense0509.pdf

We have also interviewed Mr Madan Bahal, Mg. Director, Adfactors Public Relations as part of the lead story. Please listen to his podcast interview by clicking 'play' in the flash player. (This streaming of this audio will be smooth in broad band connections. If the streaming of audio is not smooth, you may right click this link and save the link (target) in your desktop as mp3 format and then listen). - 8 minutes



This podcast may also be listened from the following link
http://www.podbazaar.com/permalink/144115188075857424

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April 09 - Computer vulnerability and Information Security

Presently, Technology has grown enormously. All of us use desktop computers, laptop in different operating systems like Windows, linux, etc. All of us spend more time on internet. Every day, new virus gets circulated and all the computers in our office and at home are not safe. Without your knowledge, the data can be stolen from your system. Even the firewalls cannot prevent this. There may be some hole in your system, through which, the data can go out.

The online financial transactions also nowadays pose greater risk. Vulnerabilities in the Banking sites have enabled the hackers to spread their worm to the online users. Many users get cheated through fake emails asking for id and passwords.
More we use the Technology, more we will be exposing ourselves to a greater risk. A new terminology like 'Cyber terrorism' has also come into usage. In spite of all the various threats, sadly, there is less awareness amongst the Corporates and the users about the security of their own transactions. While, we cannot stop the growth of the technology and our usage, we need to guard ourselves from the bad effects of technology.

In the interest of the general public, this issue will deal with the fundamentals of computer vulnerabilities and how to protect ourselves from this 'greatest' risk. We want to create an awareness. We are fortunate to have Mr M L Srinivasan, Founder and CEO, ChennaiNet, a well known Security Expert to Guest Edit this issue.

The ezine may be downloaded from the following link (332 k in pdf format)
http://www.primepointfoundation.org/presense/presense0409.pdf

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March 09: Celebrate Democracy - Vote India

India is in the process of electing her 15th Lok Sabha. More than 700 million eligible voters will be electing 543 Parliament Members in a few days. Indian Election Commission has already set the process.

All along, the youngsters and educated middle class have not shown much involvement in the election process. Nearly 60 percent of the educated middle class never went to polling booths. They used to give excuses like criminalisation and corruption in politics. for their attitude. There is also another view that due to non participation by educated middle class, the political parties are taking advantage and that leads to the deterioration of quality in politics.

Whatever be the reasons, today, India is the largest democratic country in the world. Democracy is the only better form of governance, when compared to other models like autocracy or dictatorship. Democracy has also flaws. The advantage is that people can correct the flaws, if they want.

Now, there is a large scale awareness has come amongst the educated middle class, particularly amongst the youth about politics. Media also has started analysing and reviewing the performance of the Members of Parliament in 14th Lok Sabha. They started analysing their attendance, participation in debates, raising of issues and questions, etc. This has also created an awareness amongst the Members of Parliament that they are being watched.

In this context, the March 09 issue of PR-e-Sense deals with the theme 'Celebrate Democracy -Vote India'. The purpose of this issue is to provide some basic awareness to the youth about the Indian Parliament and its role in National development.

This issue has many unique features. Mr S K Kharventhan, Member of Parliament and the top-most performer in the 14th Lok Sabha has honoured us by Guest Editing this issue. We also have an exclusive interviews from Former Indian President Dr A P J Abdul Kalam, Former Chief Election Commissioner of India Mr T S Krishnamurthy and Well known Parliamentarian Mr Era Chezhian. ( Dr Kalam's interview is given below)

The ezine may be downloaded from the following link (530 k in pdf format)
http://www.primepointfoundation.org/presense/presense0309.pdf

Visual Podcast of Dr Abdul Kalam

Please listen to his interview by clicking 'play' button. (The streaming of audio and visuals will be smooth in broad band connections. If the streaming is not smooth, please download the file in wmv format and play through your windows media player) - 7 m 50 s


Audio Podcast

You may listen to the audio of Dr Abdul Kalam by clicking the 'play' button of the flash player. (If the streaming is not smooth, you may download the file in mp3 format and play in your mp3 player)


The podcasts may also be listened at
http://blip.tv/file/1916767/
http://podbazaar.com/permalink/144115188075857379

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Feb 09 - Science and Technology Communication

With the technology growth, presently, Science and Technology communication is emerging as the wanted skill amongst corporates and Media. National Council for Science and Technology Communication (NCSTC), under the Department of Science and Technology of Government of India has been promoting S&T Communication effectively for the past few years. They are supporting S&T Communication courses at different Institutions.

February 2009 issue of ezine focusses on"Science and Technology Communication". This issue was Guest Edited by the M.Sc. students of Science and Technology Communication course of Anna University, Chennai (Shabhana Sultana, Sampath Kumar and Usha Rani). We have also taken an exclusive interview with Prof. Anuj Sinha, Head of NCSTC, Delhi.

This ezine may be downloaded from the following link
http://www.primepointfoundation.org/presense/presense0209.pdf

Please also download the supplement to this ezine edition to know more about the Science and Technology communication courses around the world from the following link.
http://www.primepointfoundation.org/presense/presense0209a.pdf




Please listen to the podcast interview of Prof. Anuj Sinha by clicking to 'play' button. The streaming of audio will be smooth in broadband connections. If the streaming is not smooth, you may download the audio in mp3 format and play through any mp3 player.



The audio may also be listened at
http://www.podbazaar.com/permalink/144115188075857364

Right Click this link to download and save to desktop

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Jan 09 - Action 2020 - UnConference - Youth join together to act

Action 2020 - UnConference was held at Chennai on 17th January 2009 by India Vision online group. 33 youth organisations, involved in social activities participated and planned their strategies to work together to take the Nation forward. During this event, Dr. Abdul Kalam former President of India) and Dr Y S Rajan (co-author of the book India 2020), architects of India Vision 2020 interacted with the young participants over phone and motivated them.

Jan 2009 issue of ezine features the Action 2020 UnConference. The ezine may be downloaded from the following link (530 k in pdf format)

http://www.primepointfoundation.org/presense/presense0109.pdf

You may listen to the interaction session with Dr Abdul Kalam, by clicking to play (19minutes).

(The audio streaming will be smooth in broadband. If the streaming is not smooth, you may download the file in mp3 format to your desktop and play)



This audio can also be listened from:
http://www.podbazaar.com/permalink/144115188075857344

Right click this link to download and save to your desktop

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Dec 08 - Cartoon is a global language - A great communication tool

Cartoons are great communication tool and they do not have any language. Word-less cartoon is a global language. December 2008 issue of ezine PR-e-Sense deals with the effectiveness of the cartoons.

This issue is guest edited by Mr Triambak Sharma, Editor of Cartoon Watch, the only cartoon magazine published in India from Raipur. In an exclusive podcast interview, he explains as to how cartoons can be great communication tool for any corporates.

In this issue, we bring out a case study of a cartoon published in one of the leading Tamil weekly Ananda Vikatan angered the politicians leading to the arrest of the Editor of the magazine, who was later released due to the agitation by the media at global level.

A simple cartoon can communicate more effectively than ten thosuand words. That is why, it angers the politicians also.

The ezine may be downloaded from the following link (790k)
http://www.primepointfoundation.org/presense/presense1208.pdf

Please listen to the podcast interview of Mr Triambak Sharma. Please click to play. (The streaming of audio will be smooth, in broadband. In case, you find any difficulty, please download in mp3 format and play in any mp3 player)

You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857341

Right click to download and save to your desktop

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