The ezine may be downloaded form the following link: (395 k in pdf)
Please review the video review of this edition.
Preview of the ezine.
Wednesday, February 2, 2011
Jan 2011 - Email Communication tips
Saturday, January 1, 2011
Dec 2010 - Post 1990: whether youth have gained or lost?
After 1990 liberalisation, India has shown enormous growth in the economic front. Many youngsters earn lot of money, compared to the youth of earlier generation. At the same time, discussions are going on every where that youth have lost more than what they have gained. Since this involves the future of our country, we conducted an online snap survey in the first week of December 2010 to get the views of our readers.
According to the survey, more than 70 percent of the respondents feel that Indian youth have gained more in economic front, educational opportunities and technology. At the same time, more than 70 percent of the respondents feel that they have also lost heavily in health, family relationship, maintenance of culture. They also feel that human values are not given importance.
With this background, we formed a panel with 8 members representing various states and age group to debate on this important issue. They conducted an e-debate among themselves and discussed various dimensions of this issue through email.
In this edition of ezine, we have dealt with this theme comprehensively and also explored some solutions to reduce the negative impact of post 1990 scenario.
This edition may be downloaded from the following link
Please listen to the introduction given by Ms Shaifali Veda, Guest Editor of this ezine.
Please see the preview of the ezine
Thursday, December 2, 2010
November 2010 - Presentation Skills
Due to the lack of focus given in the educational institutions for language and business communication, presently, many of the working professionals show poor communication skills.Presently, even the technical people are required to communicate effectively with their clients.
In this edition, we have attempted to bring out some of the easy steps to develop presentation skills. We have also brought out some of the expert views and tips to improve the skills.
Presentation skills cannot be acquired by reading books. Those who want to develop the presentation skills need to practice continuously. They should grab every given opportunity and try to improve their skills. We are confident that this edition will help the young aspirants, to improve their presentation skills.
The ezine may be downloaded from the following link in pdf format (600 k)
Monday, November 1, 2010
October 2010 - Public Affairs (PA)
"Public Affairs", popularly known as 'PA', is one of the reputed professions in the developed nations like US and Europe. Though, there are controversies about 'unethical lobbying' even in those countries, they have in-built systems to check the professional conduct.
Public Affairs is emerging as a sub-sect of Public Relations Agencies in India, in the recent past. Definitely, it is going to have a big market in India. Many PR Agencies have declared in their websites that they offer PA to their clients. Meanwhile, in the past months, one of the CEOs of a well known PR Agency was debated for the alleged involvement of 2G Spectrum Scam. Even two days back, Indian Supreme Court has come out heavily on the Government for not taking actions.
With this background, PA is being perceived negatively in India.
We were able to get views from International experts and other Indian experts. While compiling the ezine, we found that 'non-transparency' is the main factor of such negative perception about the profession. When few of the PA practitioners resort to 'lobbying' with un-ethical practices and bribery, the genuine professionals also get a bad name.
We have brought out views from eminent professionals across the globe. We are confident that you will enjoy reading this issue of ezine.
The ezine may also downloaded from
http://www.prpoint.com/ezine/presense1010.pdf
Please see the preview
Friday, October 1, 2010
Sep 2010 - Miscommunication
Sep 2010 issue of ezine PreSense deals with the concept of Miscommunication. In the communication process between the sender and the receiver (oral, written and body language), the receiver may not perceive the message, in the same manner the sender had thought of. Such miscommunication happens due to various factors.
This issue is guest edited by the students of Business Communication Course of Bharatiya Vidya Bhavan, Chennai as part of their project. Please also watch the podcast produced by them sharing their interesting personal experiences of miscommunication.
The ezine in pdf format (690 k) may be downloaded from the following link
Please watch the podcast produced by the guest editors.
Preview of the ezine
Tuesday, August 31, 2010
August 2010 - Online Advertising
August 2010 edition of ezine deals with the various concepts and fundamental information about 'Online Advertising'.
Online Advertising has come to stay in the marketing and branding strategies. Presently, the global internet penetration is around 30% and it is growing at fast rate. With the emergence of internet technology, the concept of advertising is undergoing a tremendous change.
A recent study shows that online advertisement, which was around 6% over the total global ad-spend in 2006 has now become 12% in 2010 and is growing at fast rate. Another study reveals that in UK alone, the online advertisement constitutes around 25% of the total ad-spend.
When we conducted an online survey in August 10 for this purpose, we realised the lack of knowledge about the online advertisement in developing countries. Hence, we decided to publish this ezine with more of fundamentals, to create a taste in this new area of marketing tool.
Ms Divya Sesha, who is presently working in an online advertising firm at London has taken lot of efforts in putting together the concept in a simple language, to enable every one to understand the concept.
The ezine may be downloaded from the following link. (488 k in pdf)
Please see the introduction by Divya Sesha, Guest Editor.
The preview of the ezine
Sunday, August 1, 2010
July 2010 - Right to Education Act
July 2010 issue of ezine deals with 'Right to Education Act'
Though the constitution provided ‘right to education’ under Article 45, it has taken nearly 60 years for the various successive Governments to enact a law. For the first time in Indian history, a law was brought into force by the Prime Minister addressing the Nation. Though debates are going on about the various challenges in implementation, it is a right step towards building the nation. Though the scheme may face lot of teething problems for another four or five years, the real fruits of the scheme will start emerging after nearly 10 years. Earlier, many were skeptical about RTI Act, when it was launched. Presently, RTI Act has started giving good benefits.
The issues like 25% reservation in private schools, creating awareness among the poor parents who send their children for work, identification of eligible children may pose challenge during the initial period. If the general public, NGOs and the Government officials show some commitment, this historic law can position India at the top of the world.
The ezine may be downloaded from the following link (550 k in pdf)
Thursday, July 1, 2010
June 2010 - Financial (il)literacy
June 2010 issue of ezine deals with 'Financial (il)literacy'.
With the booming economy, present day youngsters are exposed to more money, than their earlier generation possessed in the corresponding age. With the new marketing techniques, blowing advertisements, youngsters are attracted towards more of unplanned wasteful expenditure. When we decided to focus on the theme ‘Financial literacy’, we conducted an online survey to understand the mood of the readers.
There was a general feeling cutting across the age group, gender and location that the present day youth needed more awareness about financial management. We had also received many real case studies of youngsters possessing more than a dozen credit cards and falling into debt trap. In spite of this, we felt happy that many youngsters were keeping financial discipline, but lacked awareness about savings and investments. In this issue, we have attempted to bring out the realistic situation and suggestions for not falling into debt trap.
The ezine may be downloaded in pdf format (424 k) from the following link:
Monday, May 31, 2010
May 2010 - Census 2011
May 2010 issue of ezine deals with Census 2011. Presently, Census operation has started in United States and in India. Indian Census 2011 is the second largest 'head count' in the world. As part of Census 2011, Indian Government is creating a 'National Population Register' (NPR), which will be the largest database of citizens in the world.
In this edition, we have brought out an exclusive interview with Mr P K Banerjee, Deputy Registrar General (Census), Government of India on the various exciting and interesting aspects of Census 2011.
Indian Census 2011 is being done in two phases till March 2011. After the completion of second phase, they will be taking photographs and finger prints of every citizen.
The ezine may be downloaded from
http://www.prpoint.com/ezine/presense0510.pdf (pdf 550 k)
Monday, May 3, 2010
April 2010 - UnSung Heroes
April 2010 issue is the 50th edition of ezine. This issue was launched on 1st May 2010 at Chennai by Mr T S Krishnamurthy and Mr N Gopalaswamy, both former Chief Election Commissioners of India. In this edition, we have brought out an exclusive interview with former President of India Dr A P J Abdul Kalam. Also, this ezines features two top performing MPs, 5 UnSung Heroes and 3 National pride organisations.
The ezine may be downloaded from the following link (pdf 450 k)
Preview of the ezine
Friday, April 16, 2010
Journey of PRince (cartoon character) - July 08 to April 10
When the ezine was celebrating the Second Anniversary in Feb 08, Mr T S Krishnamoorthy (Former Chief Election Commissioner of India) suggested to include cartoon section in the ezine. Within few weeks, we had the opportunity of listening to Dr Abdul Kalam, who appealed to all media to use more of cartoons, to bring cheers on the face of readers.
The Editorial Team decided to introduce cartoons every month and circulated the information. We wanted to create an unique 'cartoon character' like 'common man' of R K Lakshman. . Based on the suggestions of one of our members, we named the cartoon character as 'PRince'.
Mr Triambak Sharma, Editor, Cartoon Watch (photo) and one of the well known cartoonists of India created the character PRince. PRince was launched by Dr Abdul Kalam himself in July 2008 with his autograph. From that day, PRince also joined our team and started his journey. Every month, we carry one cartoon of PRince drawn by Mr Triambak Sharama.
Please enjoy the PRince cartoons published by us from July 08 to April 10 in the ezine.
You can watch in YouTube
You can watch through slide show:
You can watch in YouTube
You can watch through slide show:
Tuesday, March 30, 2010
March 2010 - Employee Retention
'Employee attrition’ and ‘employee retention’ are the most used buzz word in corporate sector nowadays. The so-called recession helped companies to retain the employees by default, as there was a virtual freeze on the recruitment last year. Now that the economy is looking up, there is a sudden tendency of increasing attrition even among big companies.
For this issue, we conducted a snap online survey to study the mindset of various employees. ‘Immediate boss’ is one of the factors of employees leaving the companies. As one management guru said, employees do not leave the companies, but they leave only the managers.
In this issue, we have analysed various factors leading to attrition and also the consequences of employees jumping jobs often. In our study, we found that across the board, the employees and managers lack good soft skills and leadership skills. It is time that the Managements took it seriously and take steps to impart soft skills among the employees.
The ezine may be downloaded from the following link: pdf 485 k
Preview of the ezine
