April 2010 issue is the 50th edition of ezine. This issue was launched on 1st May 2010 at Chennai by Mr T S Krishnamurthy and Mr N Gopalaswamy, both former Chief Election Commissioners of India. In this edition, we have brought out an exclusive interview with former President of India Dr A P J Abdul Kalam. Also, this ezines features two top performing MPs, 5 UnSung Heroes and 3 National pride organisations.
The ezine may be downloaded from the following link (pdf 450 k)
When the ezine was celebrating the Second Anniversary in Feb 08, Mr T S Krishnamoorthy (Former Chief Election Commissioner of India) suggested to include cartoon section in the ezine. Within few weeks, we had the opportunity of listening to Dr Abdul Kalam, who appealed to all media to use more of cartoons, to bring cheers on the face of readers.
The Editorial Team decided to introduce cartoons every month and circulated the information. We wanted to create an unique 'cartoon character' like 'common man' of R K Lakshman. . Based on the suggestions of one of our members, we named the cartoon character as 'PRince'.
Mr Triambak Sharma, Editor, Cartoon Watch (photo) and one of the well known cartoonists of India created the character PRince. PRince was launched by Dr Abdul Kalam himself in July 2008 with his autograph. From that day, PRince also joined our team and started his journey. Every month, we carry one cartoon of PRince drawn by Mr Triambak Sharama.
Please enjoy the PRince cartoons published by us from July 08 to April 10 in the ezine. You can watch in YouTube
'Employee attrition’ and ‘employee retention’ are the most used buzz word in corporate sector nowadays. The so-called recession helped companies to retain the employees by default, as there was a virtual freeze on the recruitment last year. Now that the economy is looking up, there is a sudden tendency of increasing attrition even among big companies.
For this issue, we conducted a snap online survey to study the mindset of various employees. ‘Immediate boss’ is one of the factors of employees leaving the companies. As one management guru said, employees do not leave the companies, but they leave only the managers.
In this issue, we have analysed various factors leading to attrition and also the consequences of employees jumping jobs often. In our study, we found that across the board, the employees and managers lack good soft skills and leadership skills. It is time that the Managements took it seriously and take steps to impart soft skills among the employees.
The ezine may be downloaded from the following link: pdf 485 k
A tremendous change is sweeping the communication world in the past one decade. Earlier, the technical professionals never used to be part of communication strategies. . Now, even the technical persons are required to learn ‘Business communication’ for their own survival. A day has come, where without the fundamental skills in business communication, no business can thrive.
Business communication is never part of any curriculum in the educational institutions. While the students get exposed to their domain knowledge, they are not imparted the communication skills at that level. In view of this, nearly 90 percent of the students are facing employment problems.
With this in mind, we have made this issue exclusive on Business Communication. This issue is only to create awareness and importance of Business Communication.
The ezine may be downloaded from the following link:
Jan 2010 issue of ezine PR-e-Sense deals with the Education Loan Schemes offered by Banks in India. Reserve Bank of India and Indian Banks' Association have evolved friendly Education Loan Schemes to be adopted by the Banks. In an online survey conducted by the ezine, we found that many of the deserving and poor students do not get adequate support from the Banks. The lack of awareness about the education loan schemes among the students and parents, is exploited by many bank managers.
If India is to become a developed nation by 2020, more number of youth should go for higher education. Keeping this in mindly only, the Government of India has evolved friendly schemes, to benefit the poor people.
In this issue, we are carrying an exclusive interviews with Dr K C Chakrabarty, Deputy Goivernor, Reserve Bank of India, Mr K Unnikrishnan, Deputy Chief Executive of Indian Banks' Association. and Mr T K Rangarajan, Member of Parliament. Mr Rangarajan has assured to take up the issue in Parliament in the Budget Session 2010.
The ezine may be downloaded from the following link (pdf file 560 k)
Indian Banks' Association has evolved a Model Scheme which has been adopted by all the Banks. The Model Scheme can be downloaded from the following link (pdf 120k).
Dec 2009 issue of the ezine deals with the most popular social media Facebook. Presently, Facebook enjoys the status of the second largest visited site in the world, next to Google. Facebook has more than 350 million members with nearly 130 million unique visitors per day. Besides being a networking site, Facebook can also be used as Branding tool. This issue is Guest Edited by Shvetha Sridhar, presently residing at USA. In this issue, she has extensively covered the various aspects of Facebook, including the negative aspects.
Nov 2009 issue of our ezine deals with 'Making of a Journalist'. This issue is Guest Edited by Ms Megha Gupta, a young journalist from Mumbai. We conducted an online snap survey to understand the perception of students and journalists. In this issue, we are dealing with those challenges faced by the Media Industry.
Whether the media education provided by the colleges are relevant for the industry, whether media houses provide adequate training to the freshers, what are the aspirations and attitudes of young professionals joining the industry are being discussed in detail.
The ezine may be downloaded from the following link (pdf format 370k)
Please watch the intro by Ms Megha Gupta about this ezine
Please listen to the audio podcast on this issue. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and save the target/link to your desktop in mp3 format and listen.
Thumbnail view of the ezine
The podcast may be listened form the following links also:
October 2009 issue of ezine deals with 'Digital Buzz'. This issue deals with the concept of digital buzz, creating buzz, buzz monitoring, social media marketing tools, social media measurement, etc. This issue is Guest Edited by Ms Rekha, a media marketing professional at Hyderabad (India).
This issue can be downloaded from the following link (pdf file in 350k)
Sep 2009 issue of ezine deals with the preparation for Initial Public Offerings (IPO). Presently, many companies want to raise capital through public issue. But they do not have sufficient idea as to how to prepare for their IPOs. This ezine has been prepared to serve as a quick guide for IPO preparation.
This issue is Guest Edited by Mr Madan Bahal, Founder of Adfactors Group, one of the largest independent communication groups in India.
Prof. Bala Balachandran, a well known Management Guru also shared his views and described seven steps for IPO preparation.
Mr Prithvi Haldea, a veteran who is closely associated with BSE, NSE, SEBI representing investors, has also shared his views as to how investors have to look at the IPOs.
The ezine may be downloaded from the following link:
Please listen to the interview of Prof. Bala by clicking 'play' button in the flash player below. (9 minutes). The audio streaming will be smooth in broadband connections. If you find any difficulty, you may right click this link and save the link/target as mp3 file, in your desktop and play through any mp3 player.
This podcast may also be listened from the following links
August 2009 issue of Corporate ezine PR-e-Sense deals with Twitter. In this issue, we have included the basis of Twitter and how this can be used in governance, marketing, HR, job search, sales, etc. Please download the ezine in pdf format (645 k) from the following link:
What is perception? How perception is formed? What is the relation between perception and brand image or reputation? - These are all the questions that come up in the minds of many of the Corporate CEOs and professionals. July 2009 issue of ezine PR-e-Sense deals with the 'Magic of percpeiton' and answers many such questions.
In this issue, we carry an exclusive interview from Mr Richard Gaunt, CEO, Benchpoint, London on the various apsects of perception. We have also discussed about 'Image Audit', a tool to measure the hidden perception of the stake holders, for management decisions.
Recently, US based Continental Airlines, frisked the former Indian President and most respected leader Dr A P J Abdul Kalam by asking him to remove his coat, belt, contents in his coat pockets, shoes and socks in public for security check, knowing fully well that they were violating the Indian protocal guidelines in Indian soil. This issue had created anger against the Airlines and also against US amongst the Indians acorss the globe. We conducted a snap survey online to study the perception changes of the people. This issue carries the case study of this issue.
The ezine may be downloaded form the following link ( 450 k in pdf)
Generally people think that oral and written format of communications only transmit messges. But many people are not aware that 'silence' is also a great communication and management tool. Traditionally, ancient Indian scriptures talk more about the importance of 'silence'. Even in the recent days, Mr P V Narasimha Rao, Prime Minister of India is known for his 'Governance through silence'.
June 2009 issue of PR-e-Sense deals with the importance of silence and its impact on the individuals and in goverance. In this issue many eminent people like Mr N Vittal (Former Central Vigilance Commissioner of India), Mr S Narendra (Former Information Advisor to Prime Minister), Mr D V Sridhar (an eminent Yoga expert) have shared their views and experiences.
We have also explained some simple steps, how we can practise 'silence' in our day to life to improve our 'inner strength'. The issue may be downloaded form the following link (320 k)
Mr N Vittal has explained elaborately on the importance of silence. Plese listen to his interview by clicking 'play' button in the flash player below. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and download the mp3 file of the audio. (12 m 39 s)
This podcast interview may also be listened from the following link:
The eDigest PreSense150 containing the select articles from the 150 editions of PreSense was launched at Chennai on 24th August 2019. Please click here to download the eDigest in pdf format.