May 2009 - Information overload

With the increase in technology, social media, mass media, the society is largely suffering from 'Information overload'. Even an ordinary event gets blasted through social media and mainline media. How does it affect the stakeholders?

Many Mergers and Joint ventures are over-hyped, creating more expectations from the stakeholders. The stakeholders get disappointed when the outcome is not according to the expectations, raised due to 'Information overload'.

Even a recent 'car launch' got a huge hype through social media and mass media. Probably, this scared away the prospective buyers and the registration did not match with the estimate of the company.

Is there any way, we can handle the Information overload? Is the 'Information overload' specific to certain cases or is it common amongst the corporates?

May 2009 issue of PR-e-Sense deals with the Information overload. This issue is guest edited by Prof. Martin Eppler, an eminent professor from Switzerland. He has also co-authored the Research initiated by International Association of Business Communicators (IABC).

The ezine may be downloaded from the following link (327 k in pdf format)
http://www.primepointfoundation.org/presense/presense0509.pdf

We have also interviewed Mr Madan Bahal, Mg. Director, Adfactors Public Relations as part of the lead story. Please listen to his podcast interview by clicking 'play' in the flash player. (This streaming of this audio will be smooth in broad band connections. If the streaming of audio is not smooth, you may right click this link and save the link (target) in your desktop as mp3 format and then listen). - 8 minutes



This podcast may also be listened from the following link
http://www.podbazaar.com/permalink/144115188075857424

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April 09 - Computer vulnerability and Information Security

Presently, Technology has grown enormously. All of us use desktop computers, laptop in different operating systems like Windows, linux, etc. All of us spend more time on internet. Every day, new virus gets circulated and all the computers in our office and at home are not safe. Without your knowledge, the data can be stolen from your system. Even the firewalls cannot prevent this. There may be some hole in your system, through which, the data can go out.

The online financial transactions also nowadays pose greater risk. Vulnerabilities in the Banking sites have enabled the hackers to spread their worm to the online users. Many users get cheated through fake emails asking for id and passwords.
More we use the Technology, more we will be exposing ourselves to a greater risk. A new terminology like 'Cyber terrorism' has also come into usage. In spite of all the various threats, sadly, there is less awareness amongst the Corporates and the users about the security of their own transactions. While, we cannot stop the growth of the technology and our usage, we need to guard ourselves from the bad effects of technology.

In the interest of the general public, this issue will deal with the fundamentals of computer vulnerabilities and how to protect ourselves from this 'greatest' risk. We want to create an awareness. We are fortunate to have Mr M L Srinivasan, Founder and CEO, ChennaiNet, a well known Security Expert to Guest Edit this issue.

The ezine may be downloaded from the following link (332 k in pdf format)
http://www.primepointfoundation.org/presense/presense0409.pdf

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March 09: Celebrate Democracy - Vote India

India is in the process of electing her 15th Lok Sabha. More than 700 million eligible voters will be electing 543 Parliament Members in a few days. Indian Election Commission has already set the process.

All along, the youngsters and educated middle class have not shown much involvement in the election process. Nearly 60 percent of the educated middle class never went to polling booths. They used to give excuses like criminalisation and corruption in politics. for their attitude. There is also another view that due to non participation by educated middle class, the political parties are taking advantage and that leads to the deterioration of quality in politics.

Whatever be the reasons, today, India is the largest democratic country in the world. Democracy is the only better form of governance, when compared to other models like autocracy or dictatorship. Democracy has also flaws. The advantage is that people can correct the flaws, if they want.

Now, there is a large scale awareness has come amongst the educated middle class, particularly amongst the youth about politics. Media also has started analysing and reviewing the performance of the Members of Parliament in 14th Lok Sabha. They started analysing their attendance, participation in debates, raising of issues and questions, etc. This has also created an awareness amongst the Members of Parliament that they are being watched.

In this context, the March 09 issue of PR-e-Sense deals with the theme 'Celebrate Democracy -Vote India'. The purpose of this issue is to provide some basic awareness to the youth about the Indian Parliament and its role in National development.

This issue has many unique features. Mr S K Kharventhan, Member of Parliament and the top-most performer in the 14th Lok Sabha has honoured us by Guest Editing this issue. We also have an exclusive interviews from Former Indian President Dr A P J Abdul Kalam, Former Chief Election Commissioner of India Mr T S Krishnamurthy and Well known Parliamentarian Mr Era Chezhian. ( Dr Kalam's interview is given below)

The ezine may be downloaded from the following link (530 k in pdf format)
http://www.primepointfoundation.org/presense/presense0309.pdf

Visual Podcast of Dr Abdul Kalam

Please listen to his interview by clicking 'play' button. (The streaming of audio and visuals will be smooth in broad band connections. If the streaming is not smooth, please download the file in wmv format and play through your windows media player) - 7 m 50 s


Audio Podcast

You may listen to the audio of Dr Abdul Kalam by clicking the 'play' button of the flash player. (If the streaming is not smooth, you may download the file in mp3 format and play in your mp3 player)


The podcasts may also be listened at
http://blip.tv/file/1916767/
http://podbazaar.com/permalink/144115188075857379

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Feb 09 - Science and Technology Communication

With the technology growth, presently, Science and Technology communication is emerging as the wanted skill amongst corporates and Media. National Council for Science and Technology Communication (NCSTC), under the Department of Science and Technology of Government of India has been promoting S&T Communication effectively for the past few years. They are supporting S&T Communication courses at different Institutions.

February 2009 issue of ezine focusses on"Science and Technology Communication". This issue was Guest Edited by the M.Sc. students of Science and Technology Communication course of Anna University, Chennai (Shabhana Sultana, Sampath Kumar and Usha Rani). We have also taken an exclusive interview with Prof. Anuj Sinha, Head of NCSTC, Delhi.

This ezine may be downloaded from the following link
http://www.primepointfoundation.org/presense/presense0209.pdf

Please also download the supplement to this ezine edition to know more about the Science and Technology communication courses around the world from the following link.
http://www.primepointfoundation.org/presense/presense0209a.pdf




Please listen to the podcast interview of Prof. Anuj Sinha by clicking to 'play' button. The streaming of audio will be smooth in broadband connections. If the streaming is not smooth, you may download the audio in mp3 format and play through any mp3 player.



The audio may also be listened at
http://www.podbazaar.com/permalink/144115188075857364

Right Click this link to download and save to desktop

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Jan 09 - Action 2020 - UnConference - Youth join together to act

Action 2020 - UnConference was held at Chennai on 17th January 2009 by India Vision online group. 33 youth organisations, involved in social activities participated and planned their strategies to work together to take the Nation forward. During this event, Dr. Abdul Kalam former President of India) and Dr Y S Rajan (co-author of the book India 2020), architects of India Vision 2020 interacted with the young participants over phone and motivated them.

Jan 2009 issue of ezine features the Action 2020 UnConference. The ezine may be downloaded from the following link (530 k in pdf format)

http://www.primepointfoundation.org/presense/presense0109.pdf

You may listen to the interaction session with Dr Abdul Kalam, by clicking to play (19minutes).

(The audio streaming will be smooth in broadband. If the streaming is not smooth, you may download the file in mp3 format to your desktop and play)



This audio can also be listened from:
http://www.podbazaar.com/permalink/144115188075857344

Right click this link to download and save to your desktop

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Dec 08 - Cartoon is a global language - A great communication tool

Cartoons are great communication tool and they do not have any language. Word-less cartoon is a global language. December 2008 issue of ezine PR-e-Sense deals with the effectiveness of the cartoons.

This issue is guest edited by Mr Triambak Sharma, Editor of Cartoon Watch, the only cartoon magazine published in India from Raipur. In an exclusive podcast interview, he explains as to how cartoons can be great communication tool for any corporates.

In this issue, we bring out a case study of a cartoon published in one of the leading Tamil weekly Ananda Vikatan angered the politicians leading to the arrest of the Editor of the magazine, who was later released due to the agitation by the media at global level.

A simple cartoon can communicate more effectively than ten thosuand words. That is why, it angers the politicians also.

The ezine may be downloaded from the following link (790k)
http://www.primepointfoundation.org/presense/presense1208.pdf

Please listen to the podcast interview of Mr Triambak Sharma. Please click to play. (The streaming of audio will be smooth, in broadband. In case, you find any difficulty, please download in mp3 format and play in any mp3 player)

You can also listen to this podcast from the following link
http://www.podbazaar.com/permalink/144115188075857341

Right click to download and save to your desktop

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Nov 2008 - Public Relations Society of America (PRSA)

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA is responsible for representing, educating, and setting standards of excellence and ethical conduct for its members and, more broadly, the $4 billion U.S. public relations profession.

Currently, there are more than 22,000 PRSA members, including professionals from public relations agencies, corporations, government, health care institutions, military, associations, and nonprofit organizations; and academics. In addition, more than 10,000 students are members of the Public Relations Student Society of America (PRSSA).

November 2008 issue of ezine PR-e-Sense features PRSA. This ezine may be downloaded from this link (390k)

http://www.primepointfoundation.org/presense/presense1108.pdf

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Oct 2008 - Cyber crimes, Cyber security and protecting your computers

October 2008 issue of Corporate ezine PR-e-Sense deals with the various types of Cyber crimes and Cyber security issues. This issue also brings out suggestions to protect the network and computers from such threats. We have also dealt with the legal provisions governing cyber crimes.

Mr N Vittal, former Central Vigilance Commissioner of India has Guest Edited this issue. During his tenure as IT Secretary to Government of India, he has sown the seeds of technological growth in India. When he became the Central Vigilance Commissioner of India, he had directed the Financial Institutions in India to use the technology for more transparency. This issue may be downloaded from the following link (pdf 400 kb)

http://www.primepointfoundation.org/presense/presense1008.pdf

Please also listen to the following two podcasts"

Mr N Vittal speaking on Cyber crimes during the inauguration of two day seminar on "Cyber Security" at Chennai organised by Cyber Society of India
http://www.poduniversal.com/2008/10/cyber-crimes-protecting-your-computers.html

Interview with Mr S Ramakrishnan, Director General of C-DAC, who have made forensic tools
http://www.poduniversal.com/2008/10/c-dac-centre-for-development-of.html

Get your own - Open publication

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Sep 08 - Public Relations Institute of Southern Africa (PRISA)

September 2008 issue of Corporate ezine PR-e-Sense features Public Relations Institute of Southern Africa (PRISA).  PRISA has completed 50 years of service in developing PR and Communication professionals in South Africa.  They are the first and only PR body in the world to get ISO Certification.

Margi Moscardi, Chief Executive Officer of PRISA is an Internationally well known PR professional.  She is mainly responsible for taking PRISA to this height.  PRISA has unique Awards and recognition Schemes, which can be emulated by other PR bodies in the world.  Margi Moscardi has Guest Edited this issue of ezine.

The ezine may be downloaded from the following link (490 k in pdf format)

http://www.primepointfoundation.org/presense/presense0908.pdf

Get your own - Open publication

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August 2008 - Challenges faced by working women

August 2008 issue of Corporate ezine PR-e-Sense focusses on the various challenges faced by working women and the tips to overcome these challenges.

Online Survey
To study the various problems, we conducted an online survey and identified some major issues. Then we also validated our observations with professional experts.

One of the major observations made by us was that working women find difficulty in 'work balance' between family and office. This also affects their health.

There is a general perception amongst the female members that they prefer male bosses to female bosses. We are also analysing as to why such perception gets developed.

In this issue we also carry the symptions and remedies for Premenstrual syndrome (PMS) suffered by working women. Every page of this issue brings you new information. You may download the ezine from
http://www.primepointfoundation.org/presense/presense0808.pdf

Podcast - Success story of a young entreprenuer
Please also listen to the podcast of Ms Prathibha Sastry, Editor and Publisher of 'South Movie Scenes' and winner of 'Young Screen Entreprenuer Award 2008' from British Council from the following link.
http://www.poduniversal.com/2008/08/interview-with-young-screen.html


An interview with Clinical Psychologist on women issues
Please also listen to the podcast of Dr Sangeetha Madhu, Clinical Pshychologist and Consultant on the various challenges faced by women. She also gives solutions for overcoming such problems.
http://www.poduniversal.com/2008/08/dr-sangeetha-madhu-clinical.html

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July 2008 - Excerpts from 5th World PR Conference, London

5th World PR Conference was held at London on 23rd and 24th June 2008 hosted by Chartered Institute of Public Relations (CIPR). Your ezine PR-e-Sense was the Media Partner for the above International Event.

July 2008 issue of PR-e-Sense carries few excerpts from the presentations made during the conference.

July issue of ezine may be downloaded from the following link
http://www.primepointfoundation.org/presense/presense0708.pdf

Get your own - Open publication

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Dr Abdul Kalam launches ezine's cartoon character PRince

Corporate ezine PR-e-Sense carries cartoons from the month of April 2008. The Editorial Board decided to create a new cartoon character, an youth who will be starting his journey from the July 2008 issue onwards. The name 'PRince' was suggested by Ms Uma, one of the communication professionals and a member of prpoint group and this name was accepted by all. The cartoon character is named as PRince. Mr Triambak Sharma, Editor, Cartoon Watch, the only cartoon magazine of India has been contributing cartoons every month for the ezine. He created the PRince, who will be featured in all the future cartoons.

Dr A P J Abdul Kalam, former President of India launched this new cartoon character on 24th July 2008 during his visit to Chennai in the presence of few young professionals. As a token of the launch, he also put his signature on the new cartoon character PRince, who will be moving around from July 2008 onwards. In the picture, Dr Abdul Kalam is seen signing on the cartoon. K. Srinivasan, Editor-in-Chief is looking on.

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