We are pleased to release the 107th (Jan 2016) Edition of the Ezine PreSense with the following contents: (attached)
1. We are introducing Editorial Column from this Edition. Through this column, PreSense will share the views, which are of national interest. Susan Koshy, Editor writes on the importance of Media to become 'Çhange Catalysts', instead of sensationalising sensitive social issues.
2. Cover Story : K Srinivasan traces the historical perspective of political campaigns from the traditional model to the emerging trends in techno communication strategies.
3. An exclusive interview with Techno campaign strategist S G Suryah on his experience with various political campaigns.
4. A Case Study on the Gujarat Elections 2012 - Extract from a book published then.